Amazon has their own “bestseller” rankings for books, based upon categories. If you’re in the Top 100 in your Amazon category, you will see a “bestseller ranking” below the title. A book at the #1 spot in any given category will get a “#1 Best Seller” banner featured next to the title. This lets potential customers know the book is the top-selling item in that category. If a book holds the top spot in a category for months, that’s saying something. Hitting it for an hour (which is how often Amazon refreshes its rankings), screen-shotting it, and calling yourself a “bestselling author” for life? Well…
The sellers above do not have to follow Amazon rules because they sell a lot for Amazon. If you buy from Amazon, find yourself the little seller who has great feedback and has described what they are selling. Question the seller before buying (I’d stay away from every seller listed above, they have no time for answering question and no time for customer service).
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to how, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items”. It’s a rather isolating mark of measurement, as opposed to being able to compare it within and across categories.
Also, there are sellers above that are overseas, copy loose leaf and print on demand textbooks, they illegally copy to sell to U.S. students. Students wait months to get their textbooks and they come in as different editions (because they lie about them), loose leaf, or illegally printed (meaning they bought a book, made copies of it and sell the book).
Steve, that’s amazing progress you made. I’d love to chat with you move about your experience if you’re interested? I’m especially interested to know how sales impacted as one climbs the best-seller lists on Amazon? Does it make a huge amount of difference to sales?
“If you are in the market for a little tablet and have prime, you have to decide between this Fire 6 or the 7 inch HDX for twice the cost. This 6 inch adds the rear camera and most of the performance while being smaller, lighter at half the price.” – William Hardin, Amazon reviewer
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It would be interesting to see Amazon’s own accounts to see how they rank against the rest of us… even if you list them with an asterisk… would they take the top four spots or is there a top seller 3rd party that does better than the host?
Very nicely broken down Steve! I def agree with you; from my experience (I run an app called Feedbackz and see/work with feedback/reviews all day long!) I see the same of the notion that.. it’s many, many factors associated with conversions.
In the 1920s, the richest people per capita in the world were members of the Osage Indian nation in Oklahoma. After oil was discovered beneath their land, they rode in chauffeured automobiles, built mansions, and sent their children to study in Europe.
Quick Note: For some reason, removing the ?url=search-alias returns a different set of search results… Not sure why, but either way make sure you keep that in if you want to make it look like someone searched for that keyword from Amazon.
Note that not all sellers use unified accounts, and those who don’t aren’t easy to identify as cross-border merchants. Seller “dodax” is a good example of that, appearing in the top 10 for the UK, France and Italy – but using separate accounts on each.
Promote your VPCs on third-party deals sites. This is a really sweet hack that can get you decent levels of traffic with very little effort. Simply search Google for “submit a deal” and you’ll get a list of 500,000+ websites that all want to showcase your deals. Submit your coupons to 10 of these sites per day (not all of them will take online coupons) and if your deal is eye-catching enough, you should start seeing some steady traffic flowing in.