Hi Lola! Thanks for your comment. I’m getting this section (free vs paid) of the aricle changed, so this is made clearer- as mentioned in a previous comment, it seems the weightings are the same, but the lists are Thanks for the heads up. I took a look at all of this in more detail and reaslised I needed to clarify this in the text., so hopefully those edits will be online soon!
Of course, there are some mysteries that we are better off not solving. Were any of us truly happier knowing what ingredients were in Pinkberry? I feel that way a bit about Amazon’s relatively new addictive tool for writers, Author Central. A much more seasoned novelist than I told me about this new service, still in beta form, which allows writers to track actual Nielsen BookScan weekly sales data (the industry standard for tracking print book sales), once the publisher has confirmed that the individual is in fact the actual author.
As to which products moved the needle, Amazon’s Echo Dot and the Fire TV Stick with Alexa Voice Remote were the best selling products across every category, an impressive feat to say the least. Predictably, Amazon didn’t release any specific sales figures, only noting that Echo Dot sales ranged in the millions. It’s also worth noting that Fire TV Stick sales increased by more than 100% year over year.
The actual way Amazon does calculate the Overall ranking though is a trade secret, so this is relying on reverse engineering changes seen after getting sales jumps/or doing free giveaways. And apparently there is also a dlooars per sale weighting in there, as in some cases fewer sales of a higher dollar book can push you up more than a lot of sales for a 0.99 book. Lastly, I am sure that Amazon reviews trends for this very closely and tweaks / adjusts their algorithims frequently to help guard against people gaming the system to their detriment.
This means that you can drive traffic to a product page using a custom URL and make Amazon think all those people came from a search result for your target keyword or brand. That way, every sale you make from that link counts toward that specific search term’s relevancy!
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Here are the top 500 sellers on the Amazon.de marketplace. The feedback shown is only that received from sales on the German marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
The listings shown to your right are a great example. Every seller on the first page has a 90% rating or above. However, you can see that a seller with a 90% rating ranks higher than a 100% rating. It seems that as long as you hit 90% positive feedback, anything extra won’t have a huge impact on the Buy Box.
Of course, it’s easier to be a bestseller in a small category than across the whole of Amazon, so an author will need fewer sales than the numbers you quote if they are only competing in a small category.
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“There’s a lot of other factors and variables that indirectly contribute to BSR including but not limited to factors that also contribute to organic ranking on the SERP: total sales history, recent sales velocity, repricing, and advertising.”
Hutch, thanks for your reply, and thanks for the email you sent me! I’ve took another look at all of this, and want to thank you for pointing this out. I’m getting that section of the article clarified now, so it’s clearer that free and paid have separate besterller ranks, however the rankings seem to be calculated in the same way (or very similar).
I guess my learnings have been innital sales can give you the positioning that you need to attract future sales and its great to have a plan for this. Now I’ve promoted this organically I’m starting to settle into retargeting traffic and PPC adverts to get a consistent awareness out.
There’s plenty of cross-border trading going on, but still many who are sticking to just one marketplace (or using separate accounts to sell on each). 46% of the 500 biggest sellers in Europe get all their feedback from only one marketplace (51% last year).
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Here are the top five products in every major category that we found at the time of writing. Check back regularly as we’ll continue to update this list with new best-sellers (just maybe not as often as Amazon does!).
Keep in mind, this isn’t 100% proven to work, but everything we know about Amazon’s ranking algorithm tells us it should. Plus, the absolute worst-case scenario is that you’re driving extra sales to one of your products… Amazon isn’t like Google where they’ll punish you for trying to optimize for their search engine.
The Acer Aspire E E5-575G-53VG $549.99 at Amazon.com has shot to the top of the best-seller charts on Amazon.com because it’s one of the best laptop values we’ve ever seen. It’s got a workhorse 6th-generation Intel Core i5 processor, 8GB of RAM (upgradeable to 32GB), a 256GB SSD, a 15-inch 1080p screen, and even a dedicated Nvidia 940MX graphics processor for playing games and photo/video editing.
What this also means is that a book that’s ranked 800,000 can see it’s rankings skyrocket to 200,000 just with a couple of sales. As you move up the ladder, however, Amazon’s complex algorithm kicks in soon thereafter making it harder for you to break through the 100,000 milestone, and even harder to get past 10,000. This is because these higher rated products have historical data to back them up, so a lull in sales for them won’t result in as dramatic a drop in rankings as it would for a new product with less data to draw on. In all, the ranking seems to be somewhat logarithmic.