This isn’t about how The New York Times list is biased (though it is). This isn’t about how authors buy their way onto various national best-seller lists by buying their own books in bulk (though they do). No, this is about the far more insidious title of “Amazon Bestseller”—and how it’s complete and utter nonsense.
If you are interested in the product volume for just a few sellers you can click the links to their seller information pages on Amazon. The product widget there includes a page count which can be used to calculate how many products they have listed.
The end of the year is full of book rankings and charts of all kinds. What about summertime? Amazon has two proven ways to find the books that are worth reading. You can jump to each list right from below:
With that said; I’ve would have to give ballpark of around 5-7% for seller feedback (even worse conversions for product reviews) averaging the highs and lows of niches, marketplaces, product quality, etc. etc… high end is about 20-23%.
The best-selling baby products in the U.S. include the Nuby Ice Gel Teether Keys, Baby Einstein Take Along Tunes Musical Toy and the Nuby Bundle of 3 Toys, which was also the best-selling baby product worldwide.
The opposite holds true, too, where your competitors can suddenly out-rank you in the Amazon best sellers rank. This usually happens if you’ve been selling at roughly the same rate each day, and one of them enjoys a considerable (and relative) spike on day.
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The best-selling fashion items in the U.S. this holiday season include ASICS Men’s GEL Venture 5 Running Shoe, Alex and Ani Initial Expandable Wire Bangle Bracelet, 2.5″, Levi’s Men’s 505 Regular Fit Jean, UGG Women’s Classic Short II Boot.
One of the top sellers you see in the list above is WayFair. As I was poking around Amazon, I noticed them showing up a ton in our searches. They have over 200,000 reviews and this seller clearly knows what they’re doing… Just about every item in their shop is winning its Buy Box. Getting Amazon reviews has to become systematic to generate sales.
(Publisher: Sony) — Sony’s PlayStation 4-exclusive open-world action/role-playing game had one of the best debuts of any new franchise in the company’s history. Sony says the game sold 3.4 million units worldwide, virtually guaranteeing that Aloy, the hunter/archer living in a post-apocalyptic world overrun by robots, will get a sequel.
Jeff Bezos is a snowy white beard and an arctic fulfilment depot away from being crowned a living Santa Claus, with his Amazon retail empire once again placing itself at the centre of holiday shopping in the US.
According to Amazon, the Bestsellers Rank is calculated hourly, but sometimes there is a lag between an increase in sales, and an improvement in a ranking. This lag is usually no more than 2 or 3 hours, but there is some debate over exactly how many product rankings are calculated hourly. This article on WebProNews, mentions that, in the books category, only the top 10,000 books are calculated hourly, whereas books with a ranking of 10,000+ are calculated once per day with ‘current projections as well as historic sales information play[ing] a key role in calculations’.
Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.
This works because the process Amazon uses to identify and spend misleading sellers is extremely cumbersome. The seller whose listing is being illegitimately piggybacked has to order one of the suspected counterfeit seller’s products to prove that it is indeed a different product.