This isn’t about how The New York Times list is biased (though it is). This isn’t about how authors buy their way onto various national best-seller lists by buying their own books in bulk (though they do). No, this is about the far more insidious title of “Amazon Bestseller”—and how it’s complete and utter nonsense.
When it comes to ranking highly on the Amazon Bestsellers lists, as the ranks are based hourly (or daily if the above information is correct), then a quick spike in sales due to a successful marketing campaign, followed by a lull in sales a couple of days later will only serve to see the product’s rankings quickly plummet. It’s far better to space out a product launch over a period of week, so Amazon can collect consistent historical data to make predictions on future sales. This will thereby make it easier for you to break into higher spots on the ranking table in future.
Easy – invest in a tool that automatically reprices your products so that you always stay on top of the Buy Box. This is almost a requirement when you have lots of products for sale; there’s just no way to stay on top of pricing for all of them.
In the 1920s, the richest people per capita in the world were members of the Osage Indian nation in Oklahoma. After oil was discovered beneath their land, they rode in chauffeured automobiles, built mansions, and sent their children to study in Europe.
Selling on Amazon doesn’t have to be intimidating, even if you’re a new seller. It’s the largest e-Commerce platform in the world, and now you have all the tools you need to make the most of it. But in the end, nothing beats getting your hands dirty and actually putting these Amazon ranking hacks to work!
The data is drawn from Amazon’s seller directories and best selling product lists – there’s one for each product category in each marketplace, including Amazon US, UK, Germany, France, Italy, Spain, Canada, India, Japan, China and Mexico.
I decided my foot was worthy of the “Transpersonal” category under psychology books and “Freemasonry & Secret Societies” category under social sciences books. I’ve always wanted to have an affiliation with the Freemasons.
Good point, Patrick! I only really researched English speaking Amazon stores, as this is most relevant to our readers, so am not sure how this translates to non-English speaking Amazon stores… if you could point me to any data you find on this topic, it’d be most appreciated!
“I liked this screen protector a lot anyway, then I lost my phone, outside, on my 80 acre horse ranch, for 10 days, in approximately 6 inches of water, mud and snow… and it lived!” – Sarah B., Amazon reviewer
Not very good quality. So much sellers are missing. Sometimes a seller is missing only in one marketplace. For example KW-Comerce in europe. There you have only two markets instead of 5. And KW is one of the biggest. ?
About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.
For example, this is why sometimes a new product can have a higher ranking than a product released 2 years ago. Even though the older product has more historical data or cumulative sales – Amazon is making a prediction that the new product is likely to surpass the older product.
(NOTE – While lowering the price is certainly a good strategy to rank higher, it is not always a good long-term business strategy. You do NOT want to compete on price alone, as this will only start a price war/race to the bottom)
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Amazon won’t announce the best-selling product of 2017 until early next year, but for now investors can take note that the past two years Amazon’s products outsold everything else, and this year its electronics are easily topping the list again. That’s a strong signal of Amazon’s ability to continually keep customers tied to its ecosystem.
Amazon’s not interested in its products gaining a spot at the top of the best-seller list because it makes tons of money from them. The company typically sells its devices at-cost, or even at a loss. The bigger picture is that Amazon uses its products as a catalyst for selling more items on its website, and for hooking users into its ecosystem.
This is my method for buying on Amazon (eBay in disguise), eBay, Abes: ask questions before sale about packing, when product will really be sent, do they provide tracking, have they described condition, what is their feedback like (go back and see how many people are dissatisfied each day for a month or so…tedious, but if you have people every day saying you screwed up, something’s wrong), do they respond to emails and do they answer the questions asked?
Great article! My book, “The Spider and the Wasp” (http://www.amazon.com/The-Spider-Wasp-Trauma-Survivor/dp/0991438310), will get down to about 2,600,000. I sell one and it jumps to about 450,000, and then drops back down to 2,600,000 over the course of a week. Last night it jumped to 225,000… so maybe I sold two in a day? Selling books is a tough thing to do. Wanting somebody to buy my book is like asking them to pay me for ten hours of their valuable time. I’m glad I didn’t go into it with any pre-conceived notions of success.
The best-selling lawn and garden products in the U.S. this holiday season included the Weber 6492 Original Instant-Read Thermometer, Snow Joe SJBLZD Telescoping Snow Broom with Ice Scraper and Bounty Hunter TK4 IV Metal Detector.