With all the talk about Buy Boxes, you may think that’s the first thing sellers take notice of when deciding on a purchase. But as RepricerExpress is here to show you, there’s another heavily-weighted factor: the Best Sellers Rank.
Amazon’s press release is filled with all sorts of tidbits about top-selling items along with interesting factoids about logistics. As one quick example, Amazon notes that customers ordered more than 1,400 electronic products per second via mobile devices during the recent holiday shopping season. Another tidbit is that the peak day of customer fulfillment this past year was on December 19.
(Publisher: Activision Blizzard) — “Infinite Warfare” was a troubled “Call of Duty” title from the moment it made its debut, with fans blasting the debut trailer for deviating too far from the franchise’s roots. That reaction has seemingly impacted catalog sales. Typically, the previous year’s “COD” game is at or near the top of the midyear sales list. This year it’s near the bottom. Activision hopes this year’s “Call of Duty: WWII” gets a warmer reaction.
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One of the most common decisions that people have been needing to make when considering laptops of this caliber is whether to go with the MacBook Air or the MacBook Pro. There isn’t a “correct” answer to this question, as each one offers something that the other does not. But with a solid state drive, amazing screen, long battery life and snappy processor, the MacBook Air is going to make a lot of people very happy.
Use Fulfilled By Amazon – You’ll get a special orange Fulfillment By Amazon icon (see above) on your seller listing when you use FBA. You’ll also be able to compete on Amazon Prime listings, which is reason enough to join by itself. Plus, Amazon is constantly trying push sellers onto FBA, so the sooner you hop on the bandwagon, the more rewards you’ll reap.
There’s probably a lot of variance in the % of buyers who leave seller feedback. Amazon’s own statistic of 10%-20% does feel high though. I’m hoping to get data on it sometime and might be interesting to see if it varies by country, category etc.
(Publisher: Take-Two Interactive Software) — The sports world used to be the sole domain of Electronic Arts, but the 1999 launch of the first “NBA 2K” changed the game. Today, the franchise is one of Take-Two’s most profitable — and has a fan base that buys each new installment regularly throughout the year. In recent months, Take-Two and the NBA have partnered on an esports league that will continue to bolster the public profile of “NBA 2K.”
The Echo Dot was the top-selling device across Amazon Books’ 13 stores; the Kindle Paperwhite was the best-selling Kindle; the TP-Link Smart Plug was the best-selling accessory; and WowWee Fingerlings were the top selling toy.
&field-brandtextbin= is another URL string you’ll want to be familiar with. It’s what tells Amazon to filter your search by a brand name. Since many customers already know what brand they want, you may be able to use this query for tracking and SEO purposes.
For example, we sell in multiple product categories and find that we receive proportionally more feedback in some categories. The dollar amount of the transaction also has a correlation to likelihood of feedback. Additionally, some items lend themselves to buying multiples while others do not. If a customer buys 5 units in one transaction, that will still lead to a maximum of one feedback.
Thanks for the great comments, Ed! It’s difficult to say just how useful this tanking actually is- whether it’s more for vanity, or whether it actually has some real bearing on revenue and sales etc, but it’s interesting to look at it in more detail though 🙂
It’s worth noting, too, that Prime Day 2017 technically started early this year — at 9 PM ET on Monday night. Plus, the sales event has expanded to 13 countries worldwide this year, up from 10 in 2016, which also translates to increased sales. While the U.K. and Germany were both in the Prime Day lineup last year, the Echo had yet to expand to those markets (it came only in September 2016): that too will have translated to a bump.
Another thing is that even though their seller feedback rating might be stellar, you will see if you read back in their 40/50 feedbacks per day that negative feedback gets buries almost instantly (and funny…most the positive feedback after negative feedback will take a point or two of the negative feedback proceeding it and comment in the positive on those points.
We may live in a mobile-obsessed world, but it turns out the best-selling consumer-electronics gadget on Amazon isn’t made by Apple or Samsung. Neither is it a Kindle—which is kind of shocking, given that Amazon promotes its own tablets and e-readers right on its own home page.
“There’s a lot of other factors and variables that indirectly contribute to BSR including but not limited to factors that also contribute to organic ranking on the SERP: total sales history, recent sales velocity, repricing, and advertising.”
The book’s robust standing at no. 1 on Amazon’s best-seller list is particularly impressive and noteworthy since it primarily consists of commercial paperbacks and popular hardcover fiction. No other work of political analysis or reporting ranks in the top 50, as of 10:00 a.m. EST on Thursday.
Another benefit on these top selling lists is that you can identify the top selling brands. This is helpful for SEO research as well as creating pages/posts via auto-blog where you enter keywords into the software/app/plug-in.
The Amazon Fire Stick allows you to watch from platforms like Netflix, Hulu, and Amazon Video directly on your TV. This version has an Alexa (aka voice-activated) remote, making it easier than ever to select what you want to watch. It has over 120,000 reviews (the most we’ve EVER seen!) and 4.5 stars.
In order to keep your ASIN piggybacking above the table, make sure that you’re shipping the exact same product – with the same brand, SKU and manufacturing code – as the listing you’re trying to piggyback.