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Amazon won’t announce the best-selling product of 2017 until early next year, but for now investors can take note that the past two years Amazon’s products outsold everything else, and this year its electronics are easily topping the list again. That’s a strong signal of Amazon’s ability to continually keep customers tied to its ecosystem.
Also known as ‘sales rank’, Amazon ranks products on an hourly basis according to how much time has elapsed since one was last sold. So if an item has just been sold, it’ll have a pretty high ranking, as opposed to something that’s been languishing for that whole hour.
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Quick Note: For some reason, removing the ?url=search-alias returns a different set of search results… Not sure why, but either way make sure you keep that in if you want to make it look like someone searched for that keyword from Amazon.
So those merchants have really embraced selling on multiple marketplaces. You don’t have to go far down the list to find a seller whose largest marketplace is not their home country – KW-Commerce. They are actually based in Berlin but their biggest marketplace (by feedback) is Italy.
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Amazon also stated that 60 percent of holiday sales were made from a mobile device. Purchases made using gadgets were especially brisk on Cyber Monday, as Amazon sold 18 toys per second, via mobile devices. This indicates shoppers are moving away from the computer and grabbing the phone or tablet to shop online instead.
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What many buyers get confused about is what exactly the sales rank signifies. While it does speak to how, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items”. It’s a rather isolating mark of measurement, as opposed to being able to compare it within and across categories.
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All the research reports say that Electronics along with Cell Phones and Accessories are the most famous product categories on Amazon, although there are some exceptions like Cards Against Humanity LLC (Toys), Positively Tea LLC and Healthworks (Groceries), and NatureWise (Health and Household).
I’m a partner at a marketing company called Brass Check. Over the years, we’ve helped launch 30 legitimate New York Times best sellers (including several at the sought-after No. 1 spot). My company has helped sell over 5 million books and advised or managed book launches with every major publishing house, including Amazon.
Amazon has websites in three other countries – Australia, Brazil and the Netherlands. These sites only sell Kindle readers, Fire tablets and related digital downloads. They don’t have third-party marketplaces and don’t appear in the data here.
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I think the variation in feedback rates is fascinating. Some sellers like Pete below do report up to 20% while others just get feedback on 2-3% of sales like you. It seems to vary by country, but I’m guessing product category, price and other factors also play a part.
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Steve, that’s amazing progress you made. I’d love to chat with you move about your experience if you’re interested? I’m especially interested to know how sales are impacted as one climbs the best-seller lists on Amazon? Does it make a huge amount of difference to sales?