With that said; I’ve would have to give ballpark of around 5-7% for seller feedback (even worse conversions for product reviews) averaging the highs and lows of niches, marketplaces, product quality, etc. etc… high end is about 20-23%.
In a press release pushed out on December 26, to highlight its successes during the festive period, Amazon says it saw a big increase in the number of Prime trials being taken, a big bump in the number of people shopping from its mobile apps and, to sweeten the acerbic reception that greeted its ill-fated Fire Phone, big sales for its own-brand TV streaming devices.
In December 2013 Theresa Regan posted the following figures on her blog representing how many sales we can expect a book to be achieving, depending on its overall sales rank. Of course, these numbers are likely to be rather arbitrary, but they’re interesting nonetheless. Note, these numbers do not apply to product categories other than books. It’s also important to mention again that it’s the sales that cause the ranking. The ranking doesn’t cause the sales.
Generally, price is the biggest criteria for purchasers of Chromebooks. They are often around $200 for some decent hardware. Even with low promotional pricing on Windows laptops, they were passed over on Amazon in favor of the top three Chromebooks. This can’t be what Microsoft wanted to see. Of course, this is just Amazon; I suspect inexpensive Windows laptops did okay at other retailers.
Lower down on the book seller’s list are the dystopian classics “The Handmaid’s Tale” by Margaret Atwood, “Brave New World” by Aldous Huxley, “Fahrenheit 451” by Ray Bradbury, and “Animal Farm,” also by Orwell. Trump’s “The Art of the Deal” is also on the list, at #12 on Saturday afternoon.
It used to be a real mark of distinction to hit the best-seller lists–because there were fewer lists and fewer authors (and before ebooks, pricing across books was pretty universal as well). The New York Times list has been the most prestigious, published in one form or another since 1931. By 1942, a national list made its debut, compiled according to “reports from leading booksellers in 22 cities.” By the mid-2000s, over 4,000 bookstores were polled each week to determine who deserved to be on the list. The Wall Street Journal list, which has been around since 2009, is based on Nielsen Bookscan and tends to focus on a smaller number of categories. The USA Today list is also a prestigious but more of a catch-all list.
You have a few options if you want to invest in a product repricer, but the best one we’ve found is Sellery. It’s a straightforward application that gives you control over when and by how much you reprice your products. Here’s a screenshot of the interface:
Amazon offers the 4.4-lb. Dell Inspiron Intel Kaby Lake i7 1.8GHz 15.6″ 1080p Touchscreen Laptop for $794.74 with free shipping. That’s the lowest price we could find by $19, although we saw it for $10 less in November. It features an Intel Core i7-8550U 1.8GHz Kaby Lake R dual-core processor, 15.6″ 1920×1080 (1080p) IPS LED-backlit touchscreen LCD, 8GB RAM, 1TB + 8GB hybrid hard drive, Nvidia GeForce 940MX 4GB graphics, 3-cell battery, and Windows 10 Home 64-bit.
“While the algorithm deciding your Sales Rank doesn’t seem to place any weight on copies that were downloaded while your book was free, it appears that the algorithm feeding into the Popularity List does. ”
Chromebooks are super cheap laptops that are based entirely on the Chrome browser. You need an Internet connection for the laptops to do anything. But, for the most part, people are Internet-connected when they’re using a laptop, so it’s not a huge limitation.
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Great article! My book, “The Spider and the Wasp” (http://www.amazon.com/The-Spider-Wasp-Trauma-Survivor/dp/0991438310), will get down to about 2,600,000. I sell one and it jumps to about 450,000, and then drops back down to 2,600,000 over the course of a week. Last night it jumped to 225,000… so maybe I sold two in a day? Selling books is a tough thing to do. Wanting somebody to buy my book is like asking them to pay me for ten hours of their valuable time. I’m glad I didn’t go into it with any pre-conceived notions of success.
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Nintendo dominated! Of course, it wouldn’t be a list without Horizon Zero Dawn, which seems to be on everyone’s minds lately – including fellow developers. With a January Nintendo Direct slated for later on this month, we can’t help but to wonder what else the Big N has in store. The ranking above proves that the renewed interest is there, and we can’t wait to see what they do with this reacquainted momentum.
The sellers above do not have to follow Amazon rules because they sell a lot for Amazon. If you buy from Amazon, find yourself the little seller who has great feedback and has described what they are selling. Question the seller before buying (I’d stay away from every listed above, they have no time for answering question and no time for customer service).
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“The modem (as are all modems) was extremely easy to install. Plug in, call ISP and you are good. The speeds are fantastically fast and this modem was well worth the price.” – SmurfsRiot, Amazon reviewer
For the authors: I hope my story illustrates that the best marketing tactic you can use for a book is to write a great book that actually sells over the long term. It’s easy to be seduced by best-seller lists, sales numbers, speaking fees, and all the ephemera in this industry. Don’t let all of that make you lose sight of the importance of quality and authority in your work. Anyone can be a one-hit wonder; focus on crafting a book that will sell for decades.
But it’s begun to feel a bit like a losing battle. Because those authors are everywhere these days. The title of my fake book was “Putting My Foot Down” for a reason: I’ve become utterly exhausted with phony “authors” and the scam artists and charlatans who conspire with these folks–the cottage industry that has built up around them, selling courses, instructions and hacks. A quick Google search returns dozens of “bestselling books,” courses, packages, schools, secrets, summits, and webinars teaching you how to become a “bestselling author”. Hell, this guy even promises to show you how to be a bestselling author “Even if You Have No Book Ideas, Writing Skills, or Any Clue Where To Start” in a “5 Phase Formula.”
As one of the biggest online retailers in world, Amazon’s sales soar when it comes to electronic commerce. The site’s robust library of products and prices make it a top destination for online shoppers — so what better place to check in on what your friends are checking out?
Amazon’s decision to deeply discount its voice-powered Echo devices for Prime Day appears to be paying off for the online retailer. Though Prime Day is still underway this afternoon, Amazon has already sold more Echo devices than it did on Prime Day last year, it says.
If you want a premium alternative, we’ve heard good things about MerchantWords (not an affiliate link), but keep in mind that these types of services don’t get their data from Amazon… At least not fully. They typically use a system that pulls data from major search engines, identifies matching queries in Amazon, and then use an algorithm to combine that data and give you estimated traffic numbers. Still may be worth checking out for some.
Good one Will Mitchell! Really liked the reading. I am working for a company whose main domain is optimizing for Amazon. This post will prove to be very helpful for me. Thanks a lot for sharing such a helpful & good read.
“I like that you are able to track your sleep and sleep patterns and accuracy. It is also very motivating to see how many steps and calories you have burned and makes you want to “beat” your personal best everyday.” – Flora Nun, Amazon reviewer
Of course, it’s easier to be a bestseller in a small category than across the whole of Amazon, so an author will need fewer sales than the numbers you quote if they are only competing in a small category.
For plenty of power, plus room to multitask, study and play, the Satellite L655 laptop is a great choice, with its famous Toshiba quality, value and style, and a generous 15.6 diagonal TruBrite HD display. This larger screen is great for doing more things … more info
Shipping performance includes a number of individual metrics, including Order Defect Rate (ODR) and Perfect Order Percentage (POP), both of which we talked about in our last post on Amazon ranking factors.
So, want to find out which games made it into the Top 10? Read on to check out Amazon’s roundup. But note that Amazon’s data comes solely from its own sales data. Games purchased digitally on consoles or at other retail outlets like GameStop, are not factored into the data. The year’s most popular games based on overall sales data, in other words, might be different.
The Dot is the smallest of the Amazon Echo devices, but it has all the capabilities of the bigger products. Plus, it’s the only one that can connect to external speakers through a wire or Bluetooth, and it’s small enough to stack pretty much anywhere or keep out of sight.
The opposite holds true, too, where your competitors can suddenly out-rank you in the Amazon best sellers rank. This usually happens if you’ve been selling at roughly the same rate each day, and one of them enjoys a considerable (and relative) spike on one day.
Keep in mind, this isn’t 100% proven to work, but everything we know about Amazon’s ranking algorithm tells us it should. Plus, the absolute worst-case scenario is that you’re driving extra sales to one of your products… Amazon isn’t like Google where they’ll punish you for trying to optimize for their search engine.
Give your VPCs out to friends and family in exchange for reviews/sales metrics. This is also an awesome hack, which most of our clients use with great success. You can set up a VPC and discount your product down to your total costs (so you’re not taking a loss on each sale, but breaking even). Then give this VPC out to friends and family, and have them buy it through Amazon on their own. Most people will be ecstatic to receive such a deeply discounted product, and you’ll get a ‘Verified Purchase’ review – as well as a boost in your initial sales data!