Amazon is the widely acknowledged leader of online sales. Its lead is based to a large extent on the huge audience that goes to its site; the popularity of its Prime program, which offers both free shipping and a huge video on demand streaming video content library; its discounts; and its ability to launch and successfully promote its own consumers electronics products, the most recent of which are Fire Stick TV, Echo Dot and several devices powered by its Alexa “intelligent personal assistant.”
Here are the top 500 sellers on the Amazon.ca marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.
As the biggest day in Insider Picks history, a whole lot of you participated — which means we have an even greater sample pool, on a super concentrated day of deals, to glean some wisdom from. Data like this helps get better at talking about the subjects that you care about and finding the deals that you’ll be most glad to know about. But even though we use feedback like this to get better and better, we love it when you drop us a line at insiderpicks@businessinsider and tell us things you’d like to hear more about or are perhaps having trouble finding on your own.
For example, this is why sometimes a new product can have a higher ranking than a product released 2 years ago. Even though the older product has more historical data or cumulative sales – Amazon is making a prediction that the new product is likely to surpass the older product.
Last week, I put up a fake book on Amazon. I took a photo of my foot, uploaded to Amazon, and in a matter of hours, had achieved “No. 1 Best Seller” status, complete with the orange banner and everything.
Amazon best books of 2017 so far – a set of rankings curated by Amazon editors – the mid-year version of the popular list of Amazon’s Best Books of the Year. The lists include titles featured as the Best Books of the Month, as well as worthwhile new releases.
This laptop has everything that most people could ever want. It has a full-HD, 1080p screen, an incredible Intel i7 processor, 8 GB of RAM and a 750 GB hard drive. This computer was built for gaming, as evidenced by the powerful graphics processor and, basically, across the board, top-of-the-line components. And not only are its’ components top-notch, it also won a prestigious reddot 2012 design award. It also has nearly 20 customer reviews (at the time of this writing), and a nearly perfect average review score. This is even more impressive due to the fact that this laptop is meant to appeal to computer gamers, who are notoriously among the most difficult to please.
Amazon’s not interested in its products gaining a spot at the top of the best-seller list because it makes tons of money from them. The company typically sells its devices at-cost, or even at a loss. The bigger picture is that Amazon uses its products as a catalyst for selling more items on its website, and for hooking users into its ecosystem.
(Publisher: Take-Two Interactive Software) — It is nothing less than astonishing that a nearly four-year-old game, first released before the current generation of consoles came out, is still one of the top-selling titles in the industry — even if that game is “Grand Theft Auto.” It’s the gift that keeps on giving for Take-Two, with life-to-date sales of more than 80 million units. The game not only has a compelling single-player element, but developer Rockstar is regularly adding multiplayer components to keep players engaged.
Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.
I didn’t write this to make my foot famous. I wrote this post because I’m tired of vanity titles and success without quality. I also wanted to show how simple it is to call yourself a best-selling author, in the hopes that people buying books become more discerning customers. Remember, if I can make my foot a “bestselling author” for under 3 dollars and a few minutes of work, you should take any person presenting themselves as such with a grain of salt.
Another benefit on these top selling lists is that you can identify the top selling brands. This is helpful for SEO research as well as creating pages/posts via auto-blog where you enter keywords into the software/app/plug-in.
The Acer Aspire E E5-575G-53VG $549.99 at Amazon.com has shot to the top of the best-seller charts on Amazon.com because it’s one of the best laptop values we’ve ever seen. It’s got a workhorse 6th-generation Intel Core i5 processor, 8GB of RAM (upgradeable to 32GB), a 256GB SSD, a 15-inch 1080p screen, and even a dedicated Nvidia 940MX graphics processor for playing games and photo/video editing.
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There are plenty of other bestseller lists and rankings which you can base your book buying decision on, but Amazon’s Bestsellers Rank is by far one of the most cited. As mentioned at the start of the article, though, it’s difficult to pin the Amazon Bestsellers Rank down too firmly, but the above is what I’ve dissected from plenty of research online. People will disagree to an extent with some of the above, but the importance you place on this ranking algorithm is up to you. I don’t know how (or even if at all) this ranking impacts buyer decision, but I hope you’ve found this interesting.
I have a book which has sold zero copies, but its rank has changed several times. It has also gone up, so this has not been caused by people adding books. One of the categories it’s listed in doesn’t have that many books, but it still has over 100 of them. Despite that, my book was listed at #15 at one point even though no-one has bought it…
Create a bigger discount or coupon than your competition. This is a similar tactic to winning the Buy Box… Since Amazon tries to give customers the best possible deal, you only need to offer a little bit better of a coupon than your competition to maximize your chances of getting showcased on the Coupons page.
Absolutely, it will overrate some and underrate others. However, it is comprehensive and transparent and, I believe, the best possible without making a lot of shaky assumptions on average feedback rates, sales prices etc. etc. So I prefer to keep it simple, and be upfront about the source of the data and its shortcomings.
If you are selling over $10,000 a month online and are currently international or plan to go international, “reply to me” and tell me generically about your business, yourself, monthly units and monthly sales. Sincere replies will be invited to our “International Fulfillment Mastermind”.
To show you what’s going on behind the scenes when you use Amazon, let’s start by looking at the URL for a search term you might want to rank a product for. When I search for “stove top espresso makers” from Amazon’s home page, here’s the URL that we get, shown in the image below:
YouTube reflected on its banner year today, announcing that it served over 1 trillion playbacks in 2011. “That’s about 140 views for every person on the earth,” YouTube’s Rewind blog post says. YouTube saw record traffic and mobile growth this year. It gets 3 billion views per day, and video uploads have doubled since last year.
The best-selling baby products in the U.S. include the Nuby Ice Gel Teether Keys, Baby Einstein Take Along Tunes Musical Toy and the Nuby Bundle of 3 Toys, which was also the best-selling baby product worldwide.
What this also means is that a book that’s ranked 800,000 can see it’s rankings skyrocket to 200,000 just with a couple of sales. As you move up the ladder, however, Amazon’s complex algorithm kicks in soon thereafter making it harder for you to break through the 100,000 milestone, and even harder to get past 10,000. This is because these higher rated products have historical data to back them up, so a lull in sales for them won’t result in as dramatic a drop in rankings as it would for a new product with less data to draw on. In all, the ranking seems to be somewhat logarithmic.
From soaring to high heights and seeing great sights to being left in a Lurch on a prickle-ly perch, Dr. Seuss addresses life’s ups and downs with his trademark humorous verse and illustrations, while encouraging readers to find the success that lies within.
Under federal law, it is illegal to use public office for private gain, as well as “for the endorsement of any product, service, or enterprise” and for the “private gain of friends, relatives, or persons with whom the employee is affiliated in a nongovernmental capacity”.