With the 2017 holiday shopping season now firmly behind us, Amazon has a lot to smile about. Earlier today, the online retailing giant issued a press release noting that the 2017 holiday shopping season was its biggest yet. In addition to a record number of online orders, Amazon relays that it saw significant gains to its Prime membership, noting that it saw more than 4 million new Prime subscribers in one week alone.
Chromebooks are super cheap laptops that are based entirely on the Chrome browser. You need an Internet connection for the laptops to do anything. But, for the most part, people are Internet-connected when they’re using a laptop, so it’s not a huge limitation.
This is the second year in a row for strong holiday sales of Chromebooks, but it’s a bigger feat this year. Microsoft and its Windows hardware partners pushed out cheap laptops (around $200) to compete with the Chromebook this year. Based on Amazon’s information, three Chromebooks outpaced them.
That’s right — if a free book is ‘sold’, it’s weighted just the same as if a buyer forked over cash for the same title. The only thing, then, that matters is how many of whatever title have been snapped up, and that number in turns becomes part of the algorithm used to calculate the sales rank.
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Yea; I think Best Buy had the top tier for 280 over the holidays and that took the brunt of purchases. Also, people probably just searched for the cheapest, general “best” chromebook out there, which is the C720 at 200 bucks, IMO.
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After the US, Italy has gained the most sellers in the top 1,000, adding 14 to the list. The UK has lost the most sellers, followed by Germany with 86 on the list this year compared to 108 last year. Sellers whose primary marketplace is Amazon Mexico are yet to make a showing.
The best-selling lawn and garden products in the U.S. this holiday season included the Weber 6492 Original Instant-Read Thermometer, Snow Joe SJBLZD Telescoping Snow Broom with Ice Scraper and Bounty Hunter TK4 Tracker IV Metal Detector.
Generally, price is the biggest criteria for purchasers of Chromebooks. They are often around $200 for some decent hardware. Even with low promotional pricing on Windows laptops, they were passed over on Amazon in favor of the top three Chromebooks. This can’t be what Microsoft wanted to see. Of course, this is just Amazon; I suspect inexpensive Windows laptops did okay at other retailers.
“Overall, it’s not necessarily something sellers don’t want to pay attention to but it’s not something we recommend they should focus on too much. In our opinion, sellers should play more attention to moving up in the SERP than a product’s BSR.”
Important – For #3 to work you really need to offer a standout deal. The penny-pinching you can get away with on Amazon probably won’t be enough to get you featured on the most popular Daily Deals sites.
According to Amazon, the Bestsellers Rank is calculated hourly, but sometimes there is a lag between an increase in sales, and an improvement in a ranking. This lag is usually no more than 2 or 3 hours, but there is some debate over exactly how many product rankings are calculated hourly. This article on WebProNews, mentions that, in the books category, only the top 10,000 books are calculated hourly, whereas books with a ranking of 10,000+ are calculated once per day with ‘current projections as well as historic sales information play[ing] a key role in calculations’.
That’s notable because for at least the past two years, Amazon’s own devices have been the best-selling products on its website. In 2015 it was the company’s 7-inch Fire tablet that topped the list, followed by the Echo Dot in 2016.
In terms of hardware, the Nintendo Switch was Amazon’s best-selling video game console — Switch consoles with gray Joy-Cons outsold those with neon Joy-Cons. The retailer’s best-selling accessory was the PlayStation 4 DualShock 4 controller.
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It used to be a real mark of distinction to hit the best-seller lists–because there were fewer lists and fewer authors (and before ebooks, pricing across books was pretty universal as well). The New York Times list has been the most prestigious, published in one form or another since 1931. By 1942, a national list made its debut, compiled according “reports from leading booksellers in 22 cities.” By the mid-2000s, over 4,000 bookstores were polled each week to determine who deserved to be on the list. The Wall Street Journal list, which has been around since 2009, is based on Nielsen Bookscan and tends to focus on a smaller number of categories. The USA Today list is also a prestigious but more of a catch-all list.
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