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Steve, that’s amazing progress you made. I’d love to chat with you move about your experience if you’re interested? I’m especially interested to know how sales are impacted as one climbs the best-seller lists on Amazon? Does it make a huge amount of difference to sales?
Some high-feedback sellers are not present in Amazon’s seller directory, and the directory is not available at all for some media categories in some countries. Media covers books, DVDs and Blu-rays, music, PC and video games, and software. To address that, we have supplemented information from the seller directory with data on sellers who offer any of Amazon’s best selling products.
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The popular non-tech items to make it to the top 10 are books. Australian author Scott Pape’s The Barefoot Investor comes in at number seven and Jamie Oliver’s 5 Ingredients – Quick & Easy Food ranks as the eighth best-selling product in Australia.
This is a fantastic list to motivate current and new sellers. It is well thought out, detailed and well presented. Well Amazon do get bad press time to time. What most sellers forget is that Amazon only charges on the sale of the item. Unlike Ebay or PPC where it is a pure gamble unless you know what you are doing. I would however add caution to ensure offline and other sales channels are also utilised and not rely 100% on Amazon sales.
Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales. The feedback shown is the total of feedback for all the marketplaces they sell on under the same seller account, so can include multiple marketplaces for unified European and North American accounts.
Some items are also less expensive for customers with Prime subscriptions. When there is more than one price for an item, we used the base price. One reason for varying prices for the same item is that several vendors may sell them. Amazon updates all best-seller lists once an hour, although based on our observations, the lists do not change much hour-to-hour.
The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.
Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.
If we dissect this URL, it’s easy to see that the &field-keywords= string is what Amazon uses to ID which search results to show. The /s/?url=search-alias is how Amazon tells itself to query a search results page, automatically sorted by best-sellers.
Microsoft has recently started running anti-Chromebook ads. We thought the ads were unusual, and out of nowhere. Now, it seems like Microsoft realized Chromebooks were eating into consumer sales of Windows 8 laptops and was trying to weaken sales.
As you can probably guess, some sellers have developed a blackhat form of ASIN piggybacking. Basically, it involves finding knockoffs of popular products and listing them with the same ASIN as their non-knockoff counterparts.
“The scale is very accurate. I stepped on and off multiple times, and always got the same number. Then I put on a light jacket, stepped on again, and it was up .6 pounds. Perfect!” – Elizabeth, Amazon reviewer