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Amazon’s press release is filled with all sorts of tidbits about top-selling items along with interesting factoids about logistics. As one quick example, Amazon notes that customers ordered more than 1,400 electronic products per second via mobile devices during the recent holiday shopping season. Another tidbit is that the peak day of customer fulfillment this past year was on December 19.
Angela Merkel speaks during a joint press conference after exploratory talks in Berlin. According to reports, the leaders of CDU, CSU and SPD parties after night-long talks agreed on a plan for formal coalition negotiations.
It’s about time that readers—and the media, which breathlessly repeats the best-selling claims of these authors—wised up. So let me show you exactly how I became a became a #1 Amazon bestseller for $2 and a photo of my foot in less than five minutes (with screenshots and proof). Hopefully, as my partner Ryan has put it, once you understand how the sausage is made, you won’t want to eat it any more.
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For example, we sell in multiple product categories and find that we receive proportionally more feedback in some categories. The dollar amount of the transaction also has a correlation to likelihood of feedback. Additionally, some items lend themselves to buying multiples while others do not. If a customer buys 5 units in one transaction, that will still lead to a maximum of one feedback.
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You have a few options if you want to invest in a product repricer, but the best one we’ve found is Sellery. It’s a straightforward application that gives you control over when and by how much you reprice your products. Here’s a screenshot of the interface:
(NOTE – While lowering the price is certainly a good strategy to rank higher, it is not always a good long-term business strategy. You do NOT want to compete on price alone, as this will only start a price war/race to the bottom)
A new novel from an internationally acclaimed author Arundhati Roy takes us on a journey of many years – the story spooling outwards from the cramped neighbourhoods of Old Delhi into the burgeoning new metropolis and beyond, to the Valley of Kashmir and the forests of Central India, where war is peace and peace is war, and where, from time to time, ‘normalcy’ is declared.
There’s probably a lot of variance in the % of buyers who leave seller feedback. Amazon’s own statistic of 10%-20% does feel high though. I’m hoping to get data on it sometime and might be interesting to see if it varies by country, category etc.
As you can probably guess, some sellers have developed a blackhat form of ASIN piggybacking. Basically, it involves finding knockoffs of popular products and listing them with the same ASIN as their non-knockoff counterparts.
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Amazon’s not interested in its products gaining a spot at the top of the best-seller list because it makes tons of money from them. The company typically sells its devices at-cost, or even at a loss. The bigger picture is that Amazon uses its products as a catalyst for selling more items on its website, and for hooking users into its ecosystem.
Amazon also stated that 60 percent of holiday sales were made from a mobile device. Purchases made using gadgets were especially brisk on Cyber Monday, as Amazon sold 18 toys per second, via mobile devices. This indicates shoppers are moving away from the computer and grabbing the phone or tablet to shop online instead.
(Publisher: Activision Blizzard) — “Infinite Warfare” was a troubled “Call of Duty” title from the moment it made its debut, with fans blasting the debut trailer for deviating too far from the franchise’s roots. That reaction has seemingly impacted catalog sales. Typically, the previous year’s “COD” game is at or near the top of the midyear sales list. This year it’s near the bottom. Activision hopes this year’s “Call of Duty: WWII” gets a warmer reaction.
Very nicely broken down Steve! I def agree with you; from my experience (I run an app called Feedbackz and see/work with feedback/reviews all day long!) I see the same of the notion that.. it’s many, many factors associated with conversions.
The book’s robust standing at no. 1 on Amazon’s best-seller list is particularly impressive and noteworthy since it primarily consists of commercial paperbacks and popular hardcover fiction. No other work of political analysis or reporting ranks in the top 50, as of 10:00 a.m. EST on Thursday.
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I suspected that I was not alone in my obsession. There are even sites like Sales Rank Express and Novel Rank that aim to cull tracking for authors, domestically and internationally. So, I reached out to two novelist buddies with new books out and asked about their relationship to the ranking system. Was I the only crazy one? “In one instance, I knew that 10 copies of [my book] were going to be purchased on Amazon,” explains Jennifer Miller, author of debut novel The Year of The Gadfly (out since May 8). “Out of curiosity, I checked the ranking before and after the sale. To my surprise, the ranking temporarily got worse. It’s a mystery!” She also reports fluctuations in one day from 100,000 to 7,000 and says that, according to her publisher, early sales information suggests that the book is selling best at independent bookstores. Wait, independent bookstores actually sell books? I thought they were a dying breed, almost as elusive as unicorns? Turns out that they still play an important role, thank goodness.
Amazon’s decision to deeply discount its voice-powered Echo devices for Prime Day appears to be paying off for the online retailer. Though Prime Day is still underway this afternoon, Amazon has already sold more Echo devices than it did on Prime Day last year, it says.
Conny, I’m not sure, to be honest. Perhaps something to do with angorythm changes? Or simply your relation to others in your category, which can naturally change without your sales changing at all… so, if the sales in 50% of your category are fluctuating (which they are), this will naturally change your relative rank, even if your sales stay the same (even at 0)… In all, though, it’s impossible to tell for sure. Please let me know if you find out anything else!
Across Amazon Books’ 13 bookstores, one out of seven customers who purchased a book also donated a children’s book to local charities supporting children in need. The top selling book given to local charities was the classic, Are You My Mother by P.D. Eastman; it was also the top selling book across all 13 stores.
Here are the top 500 sellers on the Amazon.it marketplace. The feedback shown is only that received from sales on the Italian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
It used to be a real mark of distinction to hit the best-seller lists–because there were fewer lists and fewer authors (and before ebooks, pricing across books was pretty universal as well). The New York Times list has been the most prestigious, published in one form or another since 1931. By 1942, a national list made its debut, compiled according to “reports from leading booksellers in 22 cities.” By the mid-2000s, over 4,000 bookstores were polled each week to determine who deserved to be on the list. The Wall Street Journal list, which has been around since 2009, is based on Nielsen Bookscan and tends to focus on a smaller number of categories. The USA Today list is also a prestigious but more of a catch-all list.