Steve, that’s amazing progress you made. I’d love to chat with you move about your experience if you’re interested? I’m especially interested to know how sales are impacted as one climbs the best-seller lists on Amazon? Does it make a huge amount of difference to sales?
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You can access these deals for yourself by clicking on the today’s deals link in the top-most navigation menu next to the Amazon logo (underlined in green below). That link will take you to a page like this:
With all the talk about Buy Boxes, you may think that’s the first thing sellers take notice of when deciding on a purchase. But as RepricerExpress is here to show you, there’s another heavily-weighted factor: the Best Sellers Rank.
What many of these sellers do not understand is that part of internet selling is that you are the eyes and hands of a buyer who there to look at the product themselves. The sellers on this list lack integrity, honesty, service and if there were employees they would be fired (but they are not employees).
Rankings for this midyear list were taken from sales figures from January through the end of April, the most recent reporting period for market researcher The NPD Group. Due to agreements with publishers, NPD does not publicly release hard sales numbers — but the rankings show that players are eager for new experiences — while they’re not quite ready to let go of some old favorites.
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It’s worth noting, too, that Prime Day 2017 technically started early this year — at 9 PM ET on Monday night. Plus, the sales event has expanded to 13 countries worldwide this year, up from 10 in 2016, which also translates to increased sales. While the U.K. and Germany were both in the Prime Day lineup last year, the Echo had yet to expand to those markets (it came only in September 2016): that too will have translated to a bump.
Once you win the Buy Box a few times, you’ll start running into a problem… Your competitors using the exact same tactics on you that you’re using on them. They’ll undercut you by a small amount to get placed above you in the Buy Box for your products.
Currently, according to Amazon’s own best sellers section on its site, the Echo Dot in black is now the top-selling electronics device in the U.S., followed by the Echo Dot in white and then the white Echo. Various Fire tablets, the Kindle Paperwhite and the Fire TV Stick with remote round out the top 10.
Those with a Kindle account frequently take advantage of downloading free e-books. Why do we mention this? Because when it comes to the best sellers rank, Amazon does not differentiate between free and not-free books.
For comparison’s sake, Amazon Prime Day 2016 had led to a 3x increase in Amazon device sales, including a 2.5x increase in U.S. sales for its Echo speaker. It seems we’re on track to surpass those increases this year.