Amazon’s press release is filled with all sorts of tidbits about top-selling items along with interesting factoids about logistics. As one quick example, Amazon notes that customers ordered more than 1,400 electronic products per second via mobile devices during the recent holiday shopping season. Another tidbit is that the peak day of customer fulfillment this past year was on December 19.
Tania, the sales numbers you are referencing are within certain categories. The numbers listed above are for the overall amazon sales rank – how you rank compared to every other book on amazon. It is much easier (and still productive) to reach a to 100 sales rank within a certain category as people do search that way. However, the category sales ranks will not reflect the sales figures listed above.
Good one Will Mitchell! Really liked the reading. I am working for a company whose main domain is optimizing for Amazon. This post will prove to be very helpful for me. Thanks a lot for sharing such a helpful & good read.
(NOTE – While lowering the price is certainly a good strategy to rank higher, it is not always a good long-term business strategy. You do NOT want to compete on price alone, as this will only start a price war/race to the bottom)
Amazon has websites in three other countries – Australia, Brazil and the Netherlands. These sites only sell Kindle readers, Fire tablets and related digital downloads. They don’t have third-party marketplaces and don’t appear in the data here.
The reason people aspire to call themselves “bestselling author” is because it dramatically increases your credibility and “personal brand.” It can establish you as a thought leader. You’re able to show that you not only wrote a book, but that the market has judged it to be better than other books out there. It’s a status symbol, one of that cashes in on the prestige of one of man’s oldest past-times. At last, I had acquired this coveted title for myself.
My number that night was a little under 450,000, which — even as a novice — I had to assume wasn’t quite Fifty Shades of Grey status yet. But presumably the ranking would go up — or down, as the case may be — when the novel actually went on sale. Either way, I did a little research into how the rating system works and learned that very little concrete information is available.
Despite White House Press Secretary Sarah Huckabee-Sanders’ efforts to downplay the book as “trashy tabloid fiction,” the scandal of Fire and Fury’s contents continues to intensify. On Thursday morning, Washington Post reporter Josh Dawsey revealed that Trump’s lawyers have “demanded” an apology from Wolff as well as a halt on publication.
Before Asus’s latest flipping Chromebook came around, pickings were slim when it came to affordable models with full-on Intel Core processors and 1080p displays, not to mention touchscreens, backlit keyboards and USB-C ports. It may use an Intel Pentium chip on the low-end, but the Asus Chromebook Flip is by no means low-end. Compared to what’s offered by the competition, the Asus Chromebook Flip’s value is unparalleled, and that’s without getting into its pristine tablet mode, which blows other hybrids completely out of the water.
The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.
Amazon Japan’s seller directory only lists “top sellers” rather than all sellers. The same is true for the directories of book sellers in China and India. Amazon’s definition of top sellers is not known, so there might be sellers on Amazon Japan, or who only sell books in India or China, with higher feedback than those shown above.
Once you win the Buy Box a few times, you’ll start running into a problem… Your competitors using the exact same tactics on you that you’re using on them. They’ll undercut you by a small amount to get placed above you in the Buy Box for your products.
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Amazon keeps a running tab of the best-selling items on its website. It’s a pretty comprehensive list with everything from video games to books to clothing. For example, the best-selling toys right now are rocket copters that you can fling into the air and the best-selling book is Hillbilly Elegy. The list gets updated each hour, so the items change frequently. But one list that rarely changes is the top-selling devices in the section.
CIRP estimates there are 85 million Prime members in the U.S., up 35 percent from the 63 million in the same quarter last year. That means there are a lot more people who are eligible to shop Prime Day this year, and purchase Amazon’s devices.
Having regularly checked the special promotions on Amazon over the holidays, some of the HP Stream laptops were offered as low as $179. You would think this very good deal would result in big sales numbers, but evidently not enough to outsell the top Chromebooks on Amazon.
For the Kindle Store, Amazon Best Sellers lists are divided into Top 100 Paid and Top 100 Free. Items in the paid best sellers list have a value greater than $0.00. Items in the free list have a value equal to $0.00. Both lists are updated hourly.
To show you what’s going on behind the scenes when you use Amazon, let’s start by looking at the URL for a search term you might want to rank a product for. When I search for “stove top espresso makers” from Amazon’s home page, here’s the URL that we get, shown in the image below:
Here are case elegant but affordable covers and sleeves designed by third-party producers to fit Kindle Oasis e-reader (second generation, released in 2017). They are a great alternative to the original Amazon Origami stand case.
There are a couple other keyword strings to be aware of. You may have to do some experimenting one your own to figure out specific URL string combinations that delivers the page you want to see, but knowing these queries will give you a great starting point:
We think the two sources together provide good coverage but it’s not going to be 100%. A seller that’s missing from the seller directories (or who only sells in categories without a directory) and does not have an offer for any of the top 100 best sellers won’t be on the list. A summary of the methodology is in the “About the Data” section at the end of the article, but in less detail because it gets pretty complex.
There’s plenty of cross-border trading going on, but still many who are sticking to just one marketplace (or using separate accounts to sell on each). 46% of the 500 biggest sellers in Europe get all their feedback from only one marketplace (51% last year).
Two weeks ago, if someone had asked me for my number, I would have barely resisted the urge to wink lasciviously at my own reflection and quip something super-lame to my husband Andrew about how lucky he was to have such a hot wife.
Just like with the &field-keywords= string, the only part of the URL necessary to tell Amazon to bring us to the “Kitchen & Dining” category is the &node= query, in this case &node=284507. So, if we wanted to link to this page, you could strip down the URL to this:
Here are the top 500 sellers on the Amazon.com marketplace. The feedback shown is only that received from sales on the US marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using a unified account.
I guess my learnings have been innital sales can give you the positioning that you need to attract future sales and its great to have a plan for this. Now I’ve promoted this organically I’m starting to settle into retargeting traffic and PPC adverts to get a consistent awareness out.