“There’s a lot of other factors and variables that indirectly contribute to BSR including but not limited to factors that also contribute to organic ranking on the SERP: total sales history, recent sales velocity, repricing, and advertising.”
Amazon is the largest book retailer in the world. They carry over 33 MILLION titles and ship them pretty much anywhere in the world. At the same time Amazon also allows authors to publish titles directly onto the platform, without the approval of traditional publishers, editors, or, as my foot book proves, really any barriers at all. In 2014, a new book was added to Amazon every five minutes.
Any industry person can tell you these lists have their problems. There’s a barely concealed editorial bias. Bookscan, the database that tabulates book sales, inexplicably doesn’t include Amazon’s ebook sales. There’s even the possibility of manipulation, as outlined in a 2013 Wall Street Journal article called “The Mystery of the Book Sales Spike.” Still, they remain relatively hard to crack. In most cases, your book not only has to be good enough for a legitimate publisher to publish it, but you have to outsell all the other books out there, past and present, even if you’re paying for it out of your pocket. We’ve had clients sell close to 10,000 copies in a single week and miss landing on these charts.
Yes, it’s obvious! Since AmazonBasics is the own brand of Amazon, it continues to be at the top of the list. Recently, Amazon has been launching several brands. But, note that they weren’t as successful as AmazonBasics. Nevertheless, the launching brands are found to be the main focus of Amazon now given that they have all the data needed to predict which products to develop.
Amazon’s decision to deeply discount its voice-powered Echo devices for Prime Day appears to be paying off for the online retailer. Though Prime Day is still underway afternoon, Amazon has already sold more Echo devices than it did on Prime Day last year, it says.
For example, we sell in multiple product categories and find that we receive proportionally more feedback in some categories. The dollar amount of the transaction also has a correlation to likelihood of feedback. Additionally, some items lend themselves to buying multiples while others do not. If a customer buys 5 units in one transaction, that will still lead to a maximum of one feedback.
The Echo Dot was the top-selling device across Amazon Books’ 13 stores; the Kindle Paperwhite was the best-selling Kindle; the TP-Link Smart Plug was the best-selling accessory; and WowWee Fingerlings were the top selling toy.
Woot via Amazon offers the refurbished HP 15-ba018ds AMD A6 2GHz 15.6″ Touchscreen Laptop in Black for $349.99 with free shipping. That’s $586 off the original retail price and the lowest price we could find. It features an AMD A6-7310U 2GHz quad-core processor, 15.6″ 1366×768 touchscreen LCD, 4GB RAM, 2TB hard drive, DVD burner, and Windows 10 Home 64-bit.
(Publisher: Activision Blizzard) — “Infinite Warfare” was a troubled “Call of Duty” title from the moment it made its debut, with fans blasting the debut trailer for deviating too far from the franchise’s roots. That reaction has seemingly impacted catalog sales. Typically, the previous year’s “COD” game is at or near the top of the midyear sales list. This year it’s near the bottom. Activision hopes this year’s “Call of Duty: WWII” gets a warmer reaction.
(Publisher: Electronic Arts) — “Andromeda” did not get the same critical love as “Resident Evil.” In fact, many fans were disappointed with the game. But previous entries in the series carried such goodwill that it still managed to rack up impressive sales in the first half of the year. Don’t look for a follow-up anytime soon, though. Electronic Arts has reportedly put subsequent sequels in the franchise on ice.
Create a bigger discount or coupon than your competition. This is a similar tactic to winning the Buy Box… Since Amazon tries to give customers the best possible deal, you only need to offer a little bit better of a coupon than your competition to maximize your chances of getting showcased on the Coupons page.
It’s easy enough to guess why the Chromecast is popular. First, it’s cheap—$35 for a gadget with functionality similar to other streaming devices in the $50 to $100 range. Second, when it debuted, Chromecast immediately sold out—at the Google Play store, at Amazon, and at other retailers. Whether that was by design or due to inept supply chain management isn’t clear, but one consequence was that Chromecast took on the allure of a hot, in-demand item.
Amazon’s own Fire TV Stick is currently the best-selling item in that category. In fact, Amazon’s own devices — from its tablets to Echo speakers — consistently account for eight of the 10 best-selling electronics devices.
In order to keep your ASIN piggybacking above the table, make sure that you’re shipping the exact same product – with the same brand, SKU and manufacturing code – as the listing you’re trying to piggyback.