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We’re only halfway through 2017 right now so there’s plenty of time for another item to top Amazon’s electronics list. But if the past few years are any indication, the company may be on track for another year of having the best-selling item.

Lower your price – If you’re eligible, pricing is pretty much the sole determining factor. All you have to do is find out what your competitors are selling your product for, and offer to sell and ship it for one cent less. Voila, you rank higher in the Buy Box.

We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory, and showcase the item’s rank on the product page. As with the main Amazon Best Sellers list, these category rankings are based on Amazon.com sales and are updated hourly.

Amazon also stated that 60 percent of holiday sales were made from a mobile device. Purchases made using gadgets were especially brisk on Cyber Monday, as Amazon sold 18 toys per second, via mobile devices. This indicates shoppers are moving away from the computer and grabbing the phone or tablet to shop online instead.

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Since Amazon updates its rankings so frequently, “really what it measures is velocity of sales … over a period of time rather than an absolute number of sales over a longer period,” says Caroline Eisenmann, an associate agent at Frances Goldin. “What it reflects is how a book is selling relative to the other books on Amazon during any one time.”

Gone are the days of having to be selected to put out a book. Gone are the days of having to go to a bookstore to see what is available. Now you can check online, with real time reviews, AND, real time “bestseller” rankings. It’s unsurprising that as the barriers to entry for the book business went down, so did the quality of the books being produced. These days, over one million books are published each year, with at least half of these self-published. So it’s almost obvious that, given the volume, you could game your way to the top of a category with very few sales. And yet, in spite of the fact that it’s as easy as I’ve shown to become an Amazon best-seller, those same people get to cash in on the goodwill and prestige build up in the title “bestselling author.” 

The best-selling home, health and personal care products in the U.S. this holiday season include Fitbit Charge 2, the 23andMe DNA Test, the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit and Radha Beauty Aromatherapy Top 8 Essential Oils.

Amazon is one of the biggest online market places in the world.And thanks to reviews and user feedback, it’s also one of the most helpful since shoppers can see what other people have purchased and loved on the site.

Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives.

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It’s easy enough to guess why the Chromecast is popular. First, it’s cheap—$35 for a gadget with functionality similar to other streaming devices in the $50 to $100 range. Second, when it debuted, Chromecast immediately sold out—at the Google Play store, at Amazon, and at other retailers. Whether that was by design or due to inept supply chain management isn’t clear, but one consequence was that Chromecast took on the allure of a hot, in-demand item.

The African National Congress’s (ANC) treasurer general Paul Mashatile (left) and parliamentary chief whip Jackson Mthembu address a media briefing, after an emergency ANC caucus meeting on 14 February in Cape Town. South Africa’s parliament will hold a vote of no-confidence in President Jacob Zuma on 15 February, the ruling ANC party said, signalling its determination to eject him from office after days of stalemate

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