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That leaves 54% doing some level of trade across Amazon’s European marketplaces using a unified account. But are they doing it successfully? Well, 71% of the cross-border traders gained 10% or more of their feedback from countries outside their biggest marketplace (up from 59% last year). And 33% got more than half of their feedback away from their main market, almost double the figure of 18% last year. So while there aren’t many more sellers selling internationally across Europe, those who are have become even more active over the last year.
The best-selling business, industrial and scientific supplies in the U.S. included the First Aid Only All-Purpose First Aid Essentials Kit, Rubbermaid Commercial Stainless Steel Oven Monitoring Thermometer and TOPGREENER TU2154A High Speed USB Charger Outlet.
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The two-month-old Chromecast currently tops the charts for every Amazon subcategory it’s listed in, including digital media devices, streaming media players and televisions and video. The next most popular TV streaming devices in the general electronics rankings are the Apple TV (at #7) and the Roku 3 (at #8).
“After having my fire for a few weeks I still have very few complaints. I pretty much carry it with me whenever I am out of the house. I love having the option to read or if there way available wi-fi watch a movie. I wish it came with 4G but I bet it would make the price out of line with other small tablets.” – NicoleReviewsItAll, Amazon reviewer
Some high-feedback sellers are not present in Amazon’s seller directory, and the directory is not available at all for some media categories in some countries. Media covers books, DVDs and Blu-rays, music, PC and video games, and software. To address that, we have supplemented information from the seller directory with data on sellers who offer any of Amazon’s best selling products.
Some websites claimed that the ratings were updating monthly, weekly or daily, depending on a given item’s success rate. One claimed that a ranking over 10,000 meant sales of 2.2 copies a day. Another quoted an informal study by a publishing house, who tracked 25 books, and discovered that a ranking of 10,000 or more meant sales of about one to five books a week. The information was inconsistent.
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“There’s a lot of other factors and variables that indirectly contribute to BSR including but not limited to factors that also contribute to organic ranking on the SERP: total sales history, recent sales velocity, repricing, and advertising.”
Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.
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In a press release pushed out on December 26, to highlight its successes during the festive period, Amazon says it saw a big increase in the number of Prime trials being taken, a big bump in the number of people shopping from its mobile apps and, to sweeten the acerbic reception that greeted its ill-fated Fire Phone, big sales for its own-brand TV streaming devices.
Hutch, thanks for your reply, and thanks for the email you sent me! I’ve took another look at all of this, and want to thank you for pointing this out. I’m getting that section of article clarified now, so it’s clearer that free and paid have separate besterller ranks, however the rankings seem to be calculated in the same way (or very similar).
Notably, some categories are dominated by one or two brands. Among the products in Electronics, almost the entire list is Amazon products. In other categories, varying versions of the same products may be among the best sellers. In Cameras & Photos, Fuji Film has several versions of its film, broken out by the number of photos per roll.