Nick Sandberg, our Marketplace Channel Analyst at CPC Strategy conducted an interesting test to find out if aggressive bidding on the right product keywords would not only increase sales, but also improve organic rank and organic sales.
For plenty of power, plus room to multitask, study and play, the Satellite L655 laptop is a great choice, with its famous Toshiba quality, value and style, and a generous 15.6 diagonal TruBrite HD display. This larger screen is great for doing more things … more info
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On the flip side, Prime Day is one of the best sources we have to determine how on the mark we are by what we feature. Thanks to years of deal-hunting and paying attention to readers, we’ve gotten pretty good at anticipating interests, trends, and needs, but — as Prime Day reminds us with things like a SanDisk memory card and car mount cracking the top 10 best-selling items — we cannot always be 100% right in our assumptions.
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While Super Mario Odyssey was the best-selling game on Amazon, the most popular game-related product was the $20 PlayStation Store gift card, with the $10 variant coming in second. The most popular console on Amazon was the Switch, while the DualShock 4 controller was the best-selling accessory. You can see the complete list of Amazon’s best-selling game products here.
If the answer to #2 is NO, you may still be able to work out a special deal with the manufacturer if you ask for it. However, if you don’t think it’s worth it, look around for other products in the same niche… Chances are, there’s money to be made on a slightly lower ranked product.
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With this in mind, let’s take a look at what we should understand by this ranking. As mentioned above, this Bestsellers Rank is available for most products available on Amazon, but I’ll explain this topic mainly using books as a case in point.
Amazon best books of 2017 so far – a set of rankings curated by Amazon editors – the mid-year version of the popular list of Amazon’s Best Books of the Year. The lists include titles featured as the Best Books of the Month, as well as worthwhile new releases.
Constant access to this information scares me a little. Is this just another thing about which to obsess? Does this information actually serve a purpose for writers beyond freaking them out and/or offering rays of hope? And how quickly can I sign up?
Amazon Japan’s seller directory only lists “top sellers” rather than all sellers. The same is true for the directories of book sellers in China and India. Amazon’s definition of top sellers is not known, so there might be sellers on Amazon Japan, or who only sell books in India or China, with higher feedback than those shown above.
“The modem (as are all modems) was extremely easy to install. Plug in, call ISP and you are good. The speeds are fantastically fast and this modem was well worth the price.” – SmurfsRiot, Amazon reviewer
In all book categories (including Kindle paid and free books), as well as most product categories on Amazon, if you scroll down the page to the ‘Product Details’ section, you’ll see it says ‘Amazon Bestsellers Rank’. This is a number that’s purportedly calculated hourly (as stated by Amazon) and is linked to the number of recent sales of the product (while also taking into account historical sales data), relative to the other products in that category.
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Keep in mind, this isn’t 100% proven to work, but everything we know about Amazon’s ranking algorithm tells us it should. Plus, the absolute worst-case scenario is that you’re driving extra sales to one of your products… Amazon isn’t like Google where they’ll punish you for trying to optimize for their search engine.
That was when I learned about the Amazon Best Sellers Rank. In case you too have been living under a rock, apparently every item sold on Amazon — from books to glass dildos (No. 744 at the time of this article) — is awarded a number based on the frequency with which it’s selling by comparison to other Amazon items.
Not very good quality. So much sellers are missing. Sometimes a seller is missing only in one marketplace. For example KW-Comerce in europe. There you have only two markets instead of 5. And KW is one of the biggest. ?
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The next morning, my book was finally officially out in the world! My number had fallen (or risen in the ranks) to around 35,000 and it went down from there as the days went on, down to the teen thousands. Then it went up. Then it went down. Then it hovered. Then I discovered that the Kindle version had a separate page with an even lower rating around 9,000. Then that went up. Then it went down. And I watched it all with total awe, although I had no clue what it meant.
There are plenty of other bestseller lists and rankings which you can base your book buying decision on, but Amazon’s Bestsellers Rank is by far one of the most mentioned at the start of the article, though, it’s difficult to pin the Amazon Bestsellers Rank down too firmly, but the above is what I’ve dissected from plenty of research online. People will disagree to an extent with some of the above, but the importance you place on this ranking algorithm is up to you. I don’t know how (or even if at all) this ranking impacts buyer decision, but I hope you’ve found this interesting.
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The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.