There are plenty of other bestseller lists and rankings which you can base your book buying decision on, but Amazon’s Bestsellers Rank is by far one of the most cited. As mentioned at the start of the article, though, it’s difficult to pin the Amazon Bestsellers Rank down too firmly, but the above is what I’ve dissected from plenty of research online. People will disagree to an extent with some of the above, but the importance you place on this ranking algorithm is up to you. I don’t know how (or even if at all) this ranking impacts buyer decision, but I hope you’ve found this interesting.
First, let’s take some time to review known Buy Box metrics. They can basically be grouped into three categories. For reference, you can see the first page of sellers for the kettlebell listing above, shown to your right.
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“This cable worked perfectly and it is made with high quality materials and the construction is good. It performed as well as the Apple cable, it is MFI certified and it sells for ½ of the price.” – JJCEO, Amazon reviewer
Promote your VPCs on third-party deals sites. This is a really sweet hack that can get you decent levels of traffic with very little effort. Simply search Google for “submit a deal” and you’ll get a list of 500,000+ websites that all want to showcase your deals. Submit coupons to 10 of these sites per day (not all of them will take online coupons) and if your deal is eye-catching enough, you should start seeing some steady traffic flowing in.
A common misconception about the Bestsellers Rank is that it takes into account more than simple sales, but it seems this idea is completely untrue. This rank takes into account only sales (recent and historical, more on this later), so I’m afraid getting tons of Amazon Vine members How to Become an Amazon Vine Reviewer & Get Free Stuff How to Become an Amazon Vine Reviewer & Get Free Stuff An Amazon program that’s been around since 2007 might make you think twice about the power of good reviews. It’s also an opportunity to get picked up for the program. Find out more here. Read More to leave you tons of reviews and ratings won’t necessarily help your Bestsellers ranking. This means that a rank is not representative of cumulative sales (or overall sales volume), but more on how a product has been selling very recently compared to others in it’s category.
Overall, Internet Retailer is estimating that Amazon will top $2 billion in Prime Day sales this year, or a 20 percent jump over Prime Day 2016. Our source is more bullish and said he wouldn’t be surprised if sales, powered by keen interest in Alexa-based hardware, jump 40 percent.
Along similar lines, if your product is selling a steady one unit per day, but some of your competitors start to sell more than you, then your rank will fall (i.e. the number will get higher), even if your sales remain steady.
There’s plenty of cross-border trading going on, but still many who are sticking to just one marketplace (or using separate accounts to sell on each). 46% of the 500 biggest sellers in Europe get all their feedback from only one marketplace (51% last year).
Amazon does not provide a seller directory for every category in every country in which they have a marketplace. There’s quite a lot of variation but Amazon.com specifically does not list sellers of books, DVDs/Blu-rays and CDs. (As an aside, even when there are seller directories some of the top sellers are missing.)
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Great article! My book, “The Spider and the Wasp” (http://www.amazon.com/The-Spider-Wasp-Trauma-Survivor/dp/0991438310), will get down to about 2,600,000. I sell one and it jumps to about 450,000, and then drops back down to 2,600,000 over the course of a week. Last night it jumped to 225,000… so maybe I sold two in a day? Selling books is a tough thing to do. Wanting somebody to buy my book is like asking them to pay me for ten hours of their valuable time. I’m glad I didn’t go into it with any pre-conceived notions of success.
Amazon’s list of its best sellers of 2017 is dominated by Nintendo, which took seven of the top ten slots, according to Amazon. Those games were flanked by another long-time gaming franchise in Call of Duty. And Sony was able to find its way into the Top 10 with Horizon Zero Dawn, one of the year’s most compelling—and good-looking—games.
To show you what’s going on behind the scenes when you use Amazon, let’s start by looking at the URL for a search term you might want to rank a product for. When I search for “stove top espresso makers” from Amazon’s home page, here’s the URL that we get, shown in the image below:
New York Times Bestsellers – Amazon runs special sections that feature the books that made it to weekly bestsellers lists by The New York Times. The NYT lists can be found in both print and Kindle sections. We link to the second directory, as it showcases the combined charts (print+ebook) for fiction and nonfiction.
The actual way Amazon does calculate the Overall ranking though is a trade secret, so this is relying on reverse engineering changes seen after getting sales jumps/or doing free giveaways. And apparently there is also a dlooars per sale weighting in there, as in some cases fewer sales of a higher dollar book can push you up more than a lot of sales for a 0.99 book. Lastly, I am sure that Amazon reviews trends for this very closely and tweaks / adjusts their algorithims frequently to help guard against people gaming the system to their detriment.
(Publisher: Activision Blizzard) — “Infinite Warfare” was a troubled “Call of Duty” title from the moment it made its debut, with fans blasting the debut trailer for deviating too far from the franchise’s roots. That reaction has seemingly impacted catalog sales. Typically, the previous year’s “COD” game is at or near the top of the midyear sales list. This year it’s near the bottom. Activision hopes this year’s “Call of Duty: WWII” gets a warmer reaction.
Just like with the &field-keywords= string, the only part of the URL necessary to tell Amazon to bring us to the “Kitchen & Dining” category is the &node= query, in this case &node=284507. So, if we wanted to link to this page, you could strip down the URL to this:
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Any industry person can tell you these lists have their problems. There’s a barely concealed editorial bias. Bookscan, the database that tabulates book sales, inexplicably doesn’t include Amazon’s ebook sales. There’s even the possibility of manipulation, as outlined in a 2013 Wall Street Journal article called “The Mystery of the Book Sales Spike.” Still, they remain relatively hard to crack. In most cases, your book not only has to be good enough for a legitimate publisher to publish it, but you have to outsell all the other books out there, past and present, even if you’re paying for it out of your pocket. We’ve had clients sell close to 10,000 copies in a single week and miss landing on these charts.
This entry was posted on Friday, March 20th, 2015 at 10:54 pm and is filed under Best Sellers, Computer – Hardware. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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The popular non-tech items to make it to the top 10 are books. Australian author Scott Pape’s The Barefoot Investor comes in at number seven and Jamie Oliver’s 5 Ingredients – Quick & Easy Food ranks as the eighth best-selling product in Australia.
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We think the two sources together provide good coverage but it’s not going to be 100%. A seller that’s missing from the seller directories (or who only sells in categories without a directory) and does not have an offer for any of the top 100 best sellers won’t be on the list. A summary of the methodology is in the “About the Data” section at the end of the article, but in less detail because it gets pretty complex.
The reason people aspire to call themselves “bestselling author” is because it dramatically increases your credibility and “personal brand.” It can establish you as a thought leader. You’re able to show that you not only wrote a book, but that the market has judged it to be better than other books out there. It’s a status symbol, one of that cashes in on the prestige of one of man’s oldest past-times. At last, I had acquired this coveted title for myself.