Amazon is the widely acknowledged leader of online sales. Its lead is based to a large on the huge audience that goes to its site; the popularity of its Prime program, which offers both free shipping and a huge video on demand streaming video content library; its discounts; and its ability to launch and successfully promote its own consumers electronics products, the most recent of which are Fire Stick TV, Echo Dot and several devices powered by its Alexa “intelligent personal assistant.”
(NOTE – While lowering the price is certainly a good strategy to rank higher, it is not always a good long-term business strategy. You do NOT want to compete on price alone, as this will only start a price war/race to the bottom)
Here’s what happened in the book industry over the last few years: As Amazon has become the big dog in the book world, the “Amazon Bestseller” status has come to be synonymous with being an actual bestseller. This is not true, and I can prove it.
Oh, and then there are the ones who claim to have U.S. warehouses and even state they send from such and such a state…many of these are located overseas and your purchase takes up to three months to get.
All that said, we wouldn’t trivialize the success of Chromebooks at Amazon. It seems like there’s something going on with Chromebooks. In, October, Google said 22% of all U.S. schools were using Chromebooks.
Dell Inspiron 20 i3043-1252BLK Touchscreen Signature Edition All-in-One Desktop 4GB Memory 500GB Hard Drive Waves MaxxAudio Miracast Windows 8.1 (Amazon.com: Best Sellers in Electronics > Computers & Accessories > Desktops)
Anti-North Korean protesters push against police as a ferry carrying a North Korean art troupe for the Pyeongchang 2018 Winter Olympic Games approaches the port of Mukho in Donghae. Around 120 North Korean art performers in matching red coats and fur hats left for the South, its state media said on February 6, the latest in the flurry of cross-border exchanges in the run-up to the Pyeongchang Olympics.
Conny, I’m not sure, to be honest. Perhaps something to do with angorythm changes? Or simply your relation to others in your category, which can naturally change without your sales changing at all… so, if the sales in 50% of your category are fluctuating (which they are), this will naturally change your relative rank, even if your sales stay the same (even at 0)… In all, though, it’s impossible to tell for sure. Please let me know if you find out anything else!
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It will not be surprising if the Echo family of devices does well this Prime Day. The original Echo received a 50 percent price cut to $89.99, while the Dot dropped by $15, bringing it to $34.99, with corresponding discounts in other markets where Echo devices are sold. Echo currently only supports commands and provides information in American and British English, as well as German.
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