Amazon’s list of its best sellers of 2017 is dominated by Nintendo, which took seven of the top ten slots, according to Amazon. Those games were flanked by another long-time gaming franchise in Call of Duty. And Sony was able to find its way into the Top 10 with Horizon Zero Dawn, one of the year’s most compelling—and good-looking—games.
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A recent report put out by RBC Capital estimates that there will be an installed-base of 128 million Alexa-powered devices (like the Echo speaker and Echo Dot) by 2020, and that they’ll become a $10 billion business that year. Those estimates are based on the assumption that Alexa-powered devices will increase spending by 5% to 15% for each Amazon customer.
First, let’s take some time to review known Buy Box metrics. They can basically be grouped into three categories. For reference, you can see the first page of sellers for the kettlebell listing above, shown to your right.
One of the top sellers you see in the list above is WayFair. As I was poking around Amazon, I noticed them showing up a ton in our searches. They have over 200,000 reviews and this seller clearly knows what they’re doing… Just about every item in their shop is winning its Buy Box. Getting Amazon reviews has to become systematic to generate sales.
The retailer never announces the actual number of its own device sales, but at least one estimate released in the beginning of the year from Consumer Intelligence Research Partners (CIRP) suggested that more than 8 million U.S. consumers may now own an Amazon Echo device, to give you an idea of the market’s size.
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Another thing is that even though their seller feedback rating might be stellar, you will see if you read back in their 40/50 feedbacks per day that negative feedback gets buries almost instantly (and funny…most the positive feedback after negative feedback will take a point or two of the negative feedback proceeding it and comment in the positive on those points.
That was when I learned about the Amazon Best Sellers Rank. In case you too have been living under a rock, apparently every item sold on Amazon — from books to glass dildos (No. 744 at the time of this article) — is awarded a number based on the frequency with which it’s selling by comparison to other Amazon items.
“While the algorithm deciding your Sales Rank doesn’t seem to place any weight on copies that were downloaded while your book was free, it appears that the algorithm feeding into the Popularity List does. ”
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to how, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items”. It’s a rather isolating mark of measurement, as opposed to being able to compare it within and across categories.
The PS4-exclusive adventure Horizon: Zero Dawn was also one of Amazon’s most popular titles of 2017, coming in at No. 4. Call of Duty: WWII, which Activision touted was the No. 1 game in North America by revenue, also took two spots on Amazon’s top 10 list; the version was No. 5, with the Xbox One version following at No. 6. Some of Amazon’s other top-selling titles include Destiny 2, Mario + Rabbids: Kingdom Battle, and Uncharted: The Lost Legacy.
(Publisher: Sony) — Sony’s PlayStation 4-exclusive open-world action/role-playing game had one of the best debuts of any new franchise in the company’s history. Sony says the game sold 3.4 million units worldwide, virtually guaranteeing that Aloy, the hunter/archer living in a post-apocalyptic world overrun by robots, will get a sequel.
“If you don’t need extra connections like audio and Ethernet, and don’t plan on using voice search (the stick remote lacks it, but I never used it anyways, as it only searches Prime) and don’t plan on heavy gaming, then absolutely get the stick, it’s been a solid experience.” – Darren Levine, Amazon reviewer
Tania, the sales numbers you are referencing are within certain categories. The numbers listed above are for the overall amazon sales rank – how you rank compared to every other book on amazon. It is much easier (and still productive) to reach a to 100 sales rank within a certain category as people do search that way. However, the category sales ranks will not reflect the sales figures listed above.
The best-selling outdoor items in the U.S. were Intex Comfort Plush Elevated Dura-Beam Airbed with Built-in Electric Pump, the Stanley Classic Vacuum Bottle and the BV Bicycle Light Set Super Bright 5 LED Headlight.
Some of the reviews can have nothing to do about the product itself and something the customer did wrong. Like order the wrong size, or be to click to purchase and order the wrong item entirely. One can never reverse engineer enough, worked for China! Lol.
It’s no surprise that the best-selling electronics are Amazon’s own devices, considering how much visibility they get on the site. The Echo Dot is a voice-controlled device that uses Alexa (your new BFF) to do everything from adding new products to your Amazon shopping cart to playing music and notifying you about the weather. This particular model has over 61,000 reviews and a 4.5-star rating!
Amazon’s Unlimited Music deal cracking the top 10 isn’t a surprise to any of us since they discounted the service so heavily. Using it, you can stream songs, download them, make and share playlists, or listen to some of Amazon’s pre-made options. With a library of “tens of millions” of songs, there’s a good chance you’ll have access to the music you like, with the ability to discover a lot of new music.
In all book categories (including Kindle paid and free books), as well as most product categories on Amazon, if you scroll down the page to the ‘Product Details’ section, you’ll see it says ‘Amazon Bestsellers Rank’. This is a number that’s purportedly calculated hourly (as stated by Amazon) and is linked to the number of recent sales of the product (while also taking into account historical sales data), relative to the other products in that category.