Amazon has various ways of ranking products, but one of the least understood seems to be the Amazon Bestsellers Rank (also known simply as ‘Sales Rank’). This post will hopefully help you understand , as a customer, which books are selling well in a certain topic, and as a seller, which products may be your main competitors.
Amazon is one of the biggest online market places in the world.And thanks to reviews and user feedback, it’s also one of the most helpful since shoppers can see what other people have purchased and loved on the site.
I’ve contacted seller support nearly a dozen times over this issue, and each time they are able to fix it temporarily for about 3 days before it reverts back to Office. It looks like my listing is totally just thrown together and unprofessional. I also can’t see how I’m ranking in comparison to my top competitors in the Electronics category, other then seeing how many pages behind them I am at. So inconvenient.
To bring everything we’ve learned about custom URL queries together, let’s say we wanted to bring up the search results page for the term “espresso maker” in the Kitchen & Dining category, filtered by the Breville brand. Here’s what the URL would look like:
Jeff Bezos is a snowy white beard and an arctic fulfilment depot away from being crowned a living Santa Claus, with his Amazon retail empire once again placing itself at the centre of holiday shopping in the US.
Sales ranking do influence people to click on a product just as positive reviews do also. If a book has a 1million rank savvy shoppers know its bombing and not very popular. Its like anything else in life…hype…hype…hype. use it to your advantage.
The best-selling grocery item in the U.S. was Green Mountain Coffee Keurig Coffee Lover’s Variety Pack Single-Serve K-Cup Sampler, 40 Count, the Glaceau Smartwater Vapor Distilled Water, and Viva Naturals Organic Extra Virgin Coconut Oil.
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Some high-feedback sellers are not present in Amazon’s seller directory, and the directory is not available at all for some media categories in some countries. Media covers books, DVDs and Blu-rays, music, PC and video games, and software. To address that, we have supplemented information from the seller directory with data on sellers who offer any of Amazon’s best selling products.
As documentary filmmakers who have published both DVDs and books, my in-laws have experienced Amazon ranking firsthand. They informed me that my book had likely been assigned a number though it was only currently available for pre-order, but the numbers changed all the time, so I might as well wait to look. I could arguably head upstairs to my laptop and get a preliminary sense of the book’s standing immediately, but what was the point?
The next morning, my book was finally officially out in the world! My number had fallen (or risen in the ranks) to around 35,000 and it went down from there as the days went on, down to the teen thousands. Then it went up. Then it went down. Then it hovered. Then I discovered that the Kindle version had a separate page with an even lower rating around 9,000. Then that went up. Then it went down. And I watched it all with total awe, although I had no clue what it meant.
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Create a bigger discount or coupon than your competition. This is a similar tactic to winning the Buy Box… Since Amazon tries to give customers the best possible deal, you only need to offer a little bit better of a coupon than your competition to maximize your chances of getting showcased on the Coupons page.
Once you win the Buy Box a few times, you’ll start running into a problem… Your competitors using the exact same tactics on you that you’re using on them. They’ll undercut you by a small amount to get placed above you in the Buy Box for your products.
Biography Business Cookbooks, Food & Wine Diet, Health & Fitness Fiction Graphic Novels & Comics History Mystery & Crime Religion Romance Science Fiction & Fantasy Self-Help & Relationships See More >
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(Publisher: Activision Blizzard) — “Infinite Warfare” was a troubled “Call of Duty” title from the moment it made its debut, with fans blasting the debut trailer for deviating too far from the franchise’s roots. That reaction has seemingly impacted catalog sales. Typically, the previous year’s “COD” game is at or near the top of the midyear sales list. This year it’s near the bottom. Activision hopes this year’s “Call of Duty: WWII” gets a warmer reaction.
Good one Will Mitchell! Really liked the reading. I am working for a company whose main domain is optimizing for Amazon. This post will prove to be very helpful for me. Thanks a lot for sharing such a helpful & good read.
(Publisher: Electronic Arts) — “Andromeda” did not get the same critical love as “Resident Evil.” In fact, many fans were disappointed with the game. But previous entries in the series carried such goodwill that it still managed to rack up impressive sales in the first half of the year. Don’t look for a follow-up anytime soon, though. Electronic Arts has reportedly put subsequent sequels in the franchise on ice.
Steve, that’s amazing progress you made. I’d love to chat with you move about your experience if you’re interested? I’m especially interested to know how sales are impacted as one climbs the best-seller lists on Amazon? Does it make a huge amount of difference to sales?
The listings shown to your right are a great example. Every seller on the first page has a 90% rating or above. However, you can see that a seller with a 90% rating ranks higher than a 100% rating. It seems that as long as you hit 90% positive feedback, anything extra won’t have a huge impact on the Buy Box.
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After the US, Italy has gained the most sellers in the top 1,000, adding 14 to the list. The UK has lost the most sellers, followed by Germany with 86 on the list this year compared to 108 last year. Sellers whose primary marketplace is Amazon Mexico are yet to make a showing.
The intent of this blog is to share my knowledge base of computers, software, gadgets, smartphones and information technology in terms that is presentable and understandable to ALL; and at the same time feed my obsession (and passion) for information technology by learning from others.