Amazon has websites in three other countries – Australia, Brazil and the Netherlands. These sites only sell Kindle readers, Fire tablets and related digital downloads. They don’t have third-party marketplaces and don’t appear in the data here.
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It probably didn’t help that it was constantly out of stock from Amazon directly. In the week leading up to xmas it was largely only available from third-party marketplace sellers at hugely inflated prices.
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You’ll see what’s currently getting the most sales in the main categories of Amazon, but since your niche site probably isn’t as broad as “Toys and Games” or “Electronics,” you’ll need to dig a little deeper.
Amazon’s own Fire TV Stick is currently the best-selling item in that category. In fact, Amazon’s own devices — from its tablets to Echo speakers — consistently account for eight of the 10 best-selling electronics devices.
(Publisher: Take-Two Interactive Software) — It is nothing less than astonishing that a nearly four-year-old game, first released before the current generation of consoles came out, is still one of the top-selling titles in the industry — even if that game is “Grand Theft Auto.” It’s the gift that keeps on giving for Take-Two, with life-to-date sales of more than 80 million units. The game not only has a compelling single-player element, but developer Rockstar is regularly adding multiplayer components to keep players engaged.
Currently, according to Amazon’s own best sellers section on its site, the Echo Dot in black is now the top-selling electronics device in the U.S., followed by the Echo Dot in white and then the white Echo. Various Fire tablets, the Kindle Paperwhite and the Fire TV Stick with remote round out the top 10.
(NOTE – While lowering the price is certainly a good strategy to rank higher, it is not always a good long-term business strategy. You do NOT want to compete on price alone, as this will start a price war/race to the bottom)
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to how, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items”. It’s a rather isolating mark of measurement, as opposed to being able to compare it within and across categories.