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Note: The country flags above indicate the marketplace where each seller makes most (or all) of their sales. The feedback shown is the total of feedback for all the marketplaces they sell on under the same seller account, so can include multiple marketplaces for unified European and North American accounts.

Here’s what happened in the book industry over the last few years: As Amazon has become the big dog in the book world, the “Amazon Bestseller” status has come to be synonymous with being an actual bestseller. This is not true, and I can prove it.

To show you what’s going on behind the scenes when you use Amazon, let’s start by looking at the URL for a search term you might want to rank a product for. When I search for “stove top espresso makers” from Amazon’s home page, here’s the URL that we get, shown in the image below:

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Without sales numbers we have to take these claims with a grain of salt, but it’s a safe bet a lot of Chromebooks were sold over the holidays. HP should be glad to see one of its Chromebooks hit the top seller list, but none of its low-cost Stream laptops with Windows made the top three.

Let’s move to Kindle bestsellers of 2017 so far. With the growing popularity of Kindle Unlimited this list will be increasingly dominated by the titles that are most popular among Amazon’s ebook subscribers.

Books Advanced Search New Releases Amazon Charts Best Sellers & More The New York Times® Best Sellers Children’s Books Textbooks Textbook Rentals Sell Us Your Books Best Books of the Month Kindle eBooks

Amazon does nothing to stop any of these practices. Also, quite a few on this list are drop shippers and spider sellers. Some do not have inventory, so if you need to return a product what happens is you are suppose to ship it back to whoever they buy it from, who many or may not reimbursed the seller you bought from…you end up not getting reimbursed. It’s a whole scam. Also, many of these stores are the same store (they hire others to open a store on Amazon, they have no product, but the same book is listed almost the same wording and same condition (or in the condition, they tell you they have a bunch of satisfied customers), just a few pennies difference…want to know if they really have the book…ask a question and they will say ‘we can’t answer you because it is in a warehouse in bumf*** wherever, lol)

Hi Hutch, thanks for your comment. Do you have a link to a specific article which shows this? I agree that free vs paid has a massive bearing on movers/shakers, top 100 etc, but for the sales rank, the vast majority of data I’ve and experienced supports that the weighting between free and paid for this specific list is pretty equal- would love to see some quality evidence for the contraty though, and if I’m wrong, will be happy to change the article…

On the flip side, Prime Day is one of the best sources we have to determine how on the mark we are by what we feature. Thanks to years of deal-hunting and paying attention to readers, we’ve gotten pretty good at anticipating interests, trends, and needs, but — as Prime Day reminds us with things like a SanDisk memory card and car mount cracking the top 10 best-selling items — we cannot always be 100% right in our assumptions.

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Kindle Store Buy A Kindle Kindle Books Kindle Unlimited Prime Reading Kindle Singles Kindle Daily Deals Free Reading Apps Newsstand Accessories Certified Refurbished Help Forum Content and devices Amazon Device Support

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Create a bigger discount or coupon than your competition. This is a similar tactic to winning the Buy Box… Since Amazon tries to give customers the best possible deal, you only need to offer a little bit better of a coupon than your competition to maximize your chances of getting showcased on the Coupons page.

“I like that you are able to track your sleep and sleep patterns and accuracy. It is also very motivating to see how many steps and calories you have burned and makes you want to “beat” your personal best everyday.” – Flora Nun, Amazon reviewer

Because of the high bar, the term “bestselling author” was a term with some meaning. It was seen as something that was earned through a lot of hard work. But today, that designation has changed—for the worse. It’s like when you see a food described as “natural.” The FDA doesn’t actually regulate that term, so it’s basically meaningless.

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