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This isn’t about how The New York Times list is biased (though it is). This isn’t about how authors buy their way onto various national best-seller lists by buying their own books in bulk (though they do). No, this is about the far more insidious title of “Amazon Bestseller”—and how it’s complete and utter nonsense.

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The next morning, my book was finally officially out in the world! My number had fallen (or risen in the ranks) to around 35,000 and it went down from there as the days went on, down to the teen thousands. Then it went up. Then it went down. Then it hovered. Then I discovered that the Kindle version had a separate page with an even lower rating around 9,000. Then that went up. Then it went And I watched it all with total awe, although I had no clue what it meant.

Horizon Zero Dawn is an early contender for game of the year. Guerrilla Games has outdone themselves, in astounding fashion. This is a glorious game, the result of a team of masterful artisans who not only had a story that they wished to tell, but a world that was living inside of them which they wanted to share with us all. Now, we get to play inside their creation, and it is a breathtaking experience to behold. A massive, open world filled with equally massive, terrifying robots, juxtaposed against the beauty of the Earth, nature fighting back the darkness as it tends to do. Horizon Zero Dawn is the kind of game you play to get lost in, and can be enjoyed by players of all types. This could be the beginning of a stellar franchise, and there is something for everyone here. If you own a PS4, you owe it to yourself to give Horizon Zero Dawn a go.

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After the US, Italy has gained the most sellers in the top 1,000, adding 14 to the list. The UK has lost the most sellers, followed by Germany with 86 on the list this year compared to 108 last year. Sellers whose primary marketplace is Amazon Mexico are yet to make a showing.

Amazon also stated that 60 percent of holiday sales were made from a mobile device. Purchases made using gadgets were especially brisk on Cyber Monday, as Amazon sold 18 toys per second, via mobile devices. This indicates shoppers are moving away from the computer and grabbing the phone or tablet to shop online instead.

“I still absolutely LOVE my Kindle Keyboard and use it almost every day. I have read dozens of books on it. I like the newer models, they have some neat features, but the experience of reading a book on them is no better or worse than on my Kindle Keyboard.” – Ron Cronovich, Amazon reviewer

A common misconception about the Bestsellers Rank is that it takes into account more than simple sales, but it seems this idea is completely untrue.  This rank takes into account only sales (recent and historical, more on this later), so I’m afraid getting tons of Amazon Vine members How to Become an Amazon Vine Reviewer & Get Free Stuff How to Become an Amazon Vine Reviewer & Get Free Stuff An Amazon program that’s been around since 2007 might make you think twice about the power of good reviews. It’s also an opportunity to get picked up for the program. Find out more here. Read More to leave you tons of reviews and ratings won’t necessarily help your Bestsellers ranking.  This means that a rank is not representative of cumulative sales (or overall sales volume), but more on how a product has been selling very recently compared to others in it’s category.

This is a fantastic list to motivate current and new sellers. It is well thought out, detailed and well presented. Well done! Amazon do get bad press time to time. What most sellers forget is that Amazon only charges on the sale of the item. Unlike Ebay or PPC where it is a pure gamble unless you know what you are doing. I would however add caution to ensure offline and other sales channels are also utilised and not rely 100% on Amazon sales.

The best-selling fashion items in the U.S. this holiday season include ASICS Men’s GEL Venture 5 Running Shoe, Alex and Ani Initial Expandable Wire Bangle Bracelet, 2.5″, Levi’s Men’s 505 Regular Fit Jean, UGG Women’s Classic Short II Boot.

I’m aware that its quite easy to pick a category and become a best seller in it. I see Internet Marketers do it all the time for positioning so I wanted to get the UK topspot as a way of feeling justified in promoting myself as a Best Seller.

Another problem with some of the brands is that they don’t have much reach outside Amazon. These brands depending on Amazon search optimisation and Amazon ads are going to add essence to this problem as they would way to out-rank them. As soon as the marketplace banned incentivized reviews, it became tougher for the brands to bootstrap without putting considerable efforts into it. But, this would promise us to create better, as well as stronger brands in the near future.

Electronics Best Sellers Amazon Exclusives Mobiles & Accessories Computers & Accessories Televisions & Home Entertainment Audio Cameras & Accessories Musical Instruments Office & Stationery Buying Guides

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