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Here are the top 500 sellers on the Amazon.co.uk marketplace. The feedback shown is only that received from sales on the UK marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.

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First, let’s take some time to review known Buy Box metrics. They can basically be grouped into three categories. For reference, you can the first page of sellers for the kettlebell listing above, shown to your right.

With the 2017 holiday shopping season now firmly behind us, Amazon has a lot to smile about. Earlier today, the online retailing giant issued a press release noting that the 2017 holiday shopping season was its biggest yet. In addition to a record number of online orders, Amazon relays that it saw significant gains to its Prime membership, noting that it saw more than 4 million new Prime subscribers in one week alone.

You’ll see what’s currently getting the most sales in the main categories of Amazon, but since your niche site probably isn’t as broad as “Toys and Games” or “Electronics,” you’ll need to dig a little deeper.

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While the best sellers list is littered with things like $10-50 PlayStation Network cards and subscriptions to PlayStation Plus, there’s also a couple of accessories on the list, including things like a DualShock 4 controller and other controllers for the Xbox and Nintendo Switch. When it comes to games, however, the top 10 best sellers for 2017 is a fairly varied mix, so take a look at those below (via Nintendo Life):

We think the two sources together provide good coverage but it’s not going to be 100%. A seller that’s missing from the seller directories (or who only sells in categories without a directory) and does not have an offer for any of the top 100 best sellers won’t be on the list. A summary of the methodology is in the “About the Data” section at the end of the article, but in less detail because it gets pretty complex.

Good point, Patrick! I only really researched English speaking Amazon stores, as this is most relevant to our readers, so am not sure how this translates to non-English speaking Amazon stores… if you could point me to any data you find on this topic, it’d be most appreciated!

If you check average Google monthly searches for any top 10 author on Amazon, you’ll find out there are hundreds of thousands searches for their name and for names of their books every month. But when I check my name, only 70 people a month look for it – that’s just not enough to crack the list with the University of solitude.

Create a bigger discount or coupon than your competition. This is a similar tactic to winning the Buy Box… Since Amazon tries to give customers the best possible deal, you only need to offer a little bit better of a coupon than your competition to maximize your chances of getting showcased on the Coupons page.

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Another thing is that even though their seller feedback rating might be stellar, you will see if you read back in their 40/50 feedbacks per day that negative feedback gets buries almost instantly (and funny…most the positive feedback after negative feedback will take a point or two of the negative feedback proceeding it and comment in the positive on those points.

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