We also publish a list of the world’s top eBay sellers. Amazon is a very different beast to eBay, and there are a few special caveats to be aware of. I’ll mention the most important ones along the way, and spell them all out in detail at the end.
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Amazon best books of 2017 so far – a set of rankings curated by Amazon editors – the mid-year version of the popular list of Amazon’s Best Books of the Year. The lists titles featured as the Best Books of the Month, as well as worthwhile new releases.
Amazon is the largest book retailer in the world. They carry over 33 MILLION titles and ship them pretty much anywhere in the world. At the same time Amazon also allows authors to publish titles directly onto the platform, without the approval of traditional publishers, editors, or, as my foot book proves, really any barriers at all. In 2014, a new book was added to Amazon every five minutes.
New York Times Bestsellers – Amazon runs special sections that feature the books that made it to weekly bestsellers lists by The New York Times. The NYT lists can be found in both print and Kindle sections. We link to the second directory, as it showcases the combined charts (print+ebook) for fiction and nonfiction.
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to how, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items”. It’s a rather isolating mark of measurement, as opposed to being able to compare it within and across categories.
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Amazon’s best-selling list compiles a real-time selection of shoppers’ top products in each category, which are updated hourly. That means the products that are on this list won’t always be their best-sellers, but they were at one point!
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The data is drawn from Amazon’s seller directories and best selling product lists – there’s one for each product category in each marketplace, including Amazon US, UK, Germany, France, Italy, Spain, Canada, India, Japan, China and Mexico.
Shipping performance includes a number of individual metrics, including Order Defect Rate (ODR) and Perfect Order Percentage (POP), both of which we talked about in our last post on Amazon ranking factors.
Want to jump ahead? The global 1,000 list is just below, followed by the top marketplaces overall. Then there’s a breakdown of the top 500 sellers on Amazon’s European marketplaces. Finally, there are lists of the top 500 merchants for each of Amazon’s ten established marketplaces – US, UK, Germany, France, Italy, Spain, Canada, Japan, India and China – and a list of the top 100 for Amazon Mexico, which launched in 2015.
According to Amazon, the Bestsellers Rank is calculated hourly, but sometimes there is a lag between an increase in sales, and an improvement in a ranking. This lag is usually no more than 2 or 3 hours, but there is some debate over exactly how many product rankings are calculated hourly. This article on WebProNews, mentions that, in the books category, only the top 10,000 books are calculated hourly, whereas books with a ranking of 10,000+ are calculated once per day with ‘current projections as well as historic sales information play[ing] a key role in calculations’.
The PS4-exclusive adventure Horizon: Zero Dawn was also one of Amazon’s most popular titles of 2017, coming in at No. 4. Call of Duty: WWII, which Activision touted was the No. 1 game in North America by revenue, also took two spots on Amazon’s top 10 list; the PS4 version was No. 5, with the Xbox One version following at No. 6. Some of Amazon’s other top-selling titles include Destiny 2, Mario + Rabbids: Kingdom Battle, and Uncharted: The Lost Legacy.
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Also known as ‘sales rank’, Amazon ranks products on an hourly basis according to how much time has elapsed since one was last sold. So if an item has just been sold, it’ll have a pretty high ranking, as opposed to something that’s been languishing for that whole hour.