Amazon UK best sellers in top electronics & photo categories including : film, flashes, keyboards, lamps, laptops, monitors, projectors, scanners, smartwatches, speakers, tablets, tvs, video, wireless headphones and much more…
Any industry person can tell you these lists have their problems. There’s a barely concealed editorial bias. Bookscan, the database that tabulates book sales, inexplicably doesn’t include Amazon’s ebook sales. There’s even the possibility of manipulation, as outlined in a 2013 Wall Street Journal article called “The Mystery of the Book Sales Spike.” Still, they remain relatively hard to crack. In most cases, your book not only has to be good enough for a legitimate publisher to publish it, but you have to outsell all the other books out there, past and present, even if you’re paying for it out of your pocket. We’ve had clients sell close to 10,000 copies in a single week and miss landing on these charts.
Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon says that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between 2.5% and 18% claimed by sellers in the comments below.
Electronics Best Sellers Amazon Exclusives Mobiles & Accessories Computers & Accessories Televisions & Home Entertainment Audio Cameras & Accessories Musical Instruments Office & Stationery Buying Guides
My company is fairly well ranked on this list and our units sold in a 12 month time are more than 40 times the number of feedback comments received. That means we only get feedback on about 2.5% of transactions…and we actively request feedback from every customer.
While it isn’t clear exactly how many copies of a book must be sold to break into a slot on the list, a 2013 study of Amazon’s best-sellers list for a two-week period by Publishers Weekly found that “a title in Amazon’s top five averages 1,094 print copies sold across all channels, including other retailers, on a typical day.”
The popular non-tech items to make it to the top 10 are books. Australian author Scott Pape’s The Barefoot Investor comes in at number seven and Jamie Oliver’s 5 Ingredients – Quick & Easy Food ranks as the eighth best-selling product in Australia.
I am a Part of one of the top 6 Amazon companies in the world. We are selling in com, de, fr and uk and our feedback rates are: com 1 out of 7, uk 1 out of 5.5, fr 1 out of 6.5 and de 1 out of 11. maybe that helps to interpret the feedbacks better 🙂
“I said that Super Mario Odyssey is Nintendo at its best, and I meant that. It will surprise and delight you; it will make you smile; at one point it may even scare you! This is the kind of game that makes you fall in love with gaming all over again, and I can’t tell you how deeply touched I am to know that this will be the first Super Mario game played by an entire generation of young people. If you need proof that Nintendo has reached an unprecedented apex of quality and development, this is it.”
Internet Retailer’s estimates include marketplace merchants’ inventory. It also believes that the longer hours — a 30-hour sale compared to last year’s 24-hour sale — will be a large factor in Prime Day sales’ increase.
Amazon does not provide a seller directory for every category in every country in which they have a marketplace. There’s quite a lot of variation but Amazon.com specifically does not list sellers of books, DVDs/Blu-rays and CDs. (As an aside, even when there are seller directories some of the top sellers are missing.)
I’m the Amazon sales manager at one of the companies listed above and can definitively say that the idea of 10-20% of transactions getting feedback has some limitations as an indicator for units sold.
“If you are in the market for a little tablet and have prime, you have to decide between this Fire 6 or the 7 inch HDX for twice the cost. This 6 inch adds the rear camera and most of the performance while being smaller, lighter at half the price.” William Hardin, Amazon reviewer
Since Amazon updates its rankings so frequently, “really what it measures is velocity of sales … over a short period of time rather than an absolute number of sales over a longer period,” says Caroline Eisenmann, an associate agent at Frances Goldin. “What it reflects is how a book is selling relative to the other books on Amazon during any one time.”
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