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Lower your price – If you’re eligible, pricing is pretty much the sole determining factor. All you have to do is find out what your competitors are selling your product for, and offer to sell and ship it for one cent less. Voila, you rank higher in the Buy Box.

My company is fairly well ranked on this list and our units sold in a 12 month time are more than 40 times the number of feedback comments received. That means we only get feedback on about 2.5% of transactions…and we actively request feedback from every customer.

If you’re an Amazon seller AND an eBay seller (or a NewEgg seller, or one of the other six supported platforms), we recommend SellBrite. It sacrifices the accounting, financial and analytics tools of InventoryLab in favor of multi-channel inventory and listing management tools.

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“If a book has cracked the top 100 and and particularly the top 20 and stays there — the duration is a huge part of it, if it stays there for a few days — that is generally a very strong sign that it is going to be a New York Times Best Seller and that it is going to start showing up on other lists,” Eisenmann says. “To hit that top slot is huge. It means that a book is selling hugely during the period it is there.”

It’s worth noting, too, that Prime Day 2017 technically started early this year — at 9 PM ET on Monday night. Plus, the sales event has expanded to 13 countries worldwide this year, up from 10 in 2016, which also translates to increased sales. While the U.K. and Germany were both in the Prime Day lineup last year, the Echo had yet to expand to those markets (it came only in September 2016): that too will have translated to a bump.

What this also means is that a book that’s ranked 800,000 can see rankings skyrocket to 200,000 just with a couple of sales. As you move up the ladder, however, Amazon’s complex algorithm kicks in soon thereafter making it harder for you to break through the 100,000 milestone, and even harder to get past 10,000. This is because these higher rated products have historical data to back them up, so a lull in sales for them won’t result in as dramatic a drop in rankings as it would for a new product with less data to draw on. In all, the ranking seems to be somewhat logarithmic.

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Here are the top 500 sellers on the Amazon.ca marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.

When it comes to ranking highly on the Amazon Bestsellers lists, as the ranks are based hourly (or daily if the above information is correct), then a quick spike in sales due to a successful marketing campaign, followed by a lull in sales a couple of days later will only serve to see the product’s rankings quickly plummet. It’s far better to space out a product launch over a period of week, so Amazon can collect consistent historical data to make predictions on future sales. This will thereby make it easier for you to break into higher spots on the ranking table in future.

Research over the past few years shows that the more devices Amazon sells, the more likely people are to use them to buy products from its website. In 2013, a report noted that Kindle-reader and tablet owners spent about 55% more money on Amazon than non-Kindle owners. And in 2016, Amazon Echo owners were found to spend 10% more money on Amazon than they did before they owned the device.

But it’s begun to feel a bit like a losing battle. Because those authors are everywhere these days. The title of my fake book was “Putting My Foot Down” for a reason: I’ve become utterly exhausted with phony “authors” and the scam artists and charlatans who conspire with these folks–the cottage industry that has built up around them, selling courses, instructions and hacks. A quick Google search returns dozens of “bestselling books,” courses, packages, schools, secrets, summits, and webinars teaching you how to become a “bestselling author”. Hell, this guy even promises to show you how to be a bestselling author “Even if You Have No Book Ideas, Writing Skills, or Any Clue Where To Start” in a “5 Phase Formula.”

Even though the image of the product listing above says that there are other offers “from $15.65”, closer inspection of the listings reveals that those cheaper options are actually more expensive once you take shipping into account.

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Since Amazon updates its rankings so frequently, “really what it measures is velocity of sales … over a short period of time rather than an absolute number of sales over a longer period,” says Caroline Eisenmann, an associate agent at Frances Goldin. “What it reflects is how a book is selling relative to the other books on Amazon during any one time.”

The best-selling fashion items in the U.S. this holiday season include ASICS Men’s GEL Venture 5 Running Shoe, Alex and Ani Initial Expandable Wire Bangle Bracelet, 2.5″, Levi’s Men’s 505 Regular Fit Jean, UGG Women’s Classic Short II Boot.

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